September 2018

The Bardstown Bourbon Company (BBCo) has announced that Grain & Barrel Spirits, the maker of pre-prohibition favorite Chicken Cock Whiskey, has joined BBCo’s Collaborative Distilling Program.

Grain & Barrel will work together with BBCo to produce custom bourbon and whiskey for the historic Chicken Cock brand, which dates back to 1856. BBCo and Grain & Barrel concluded their first distillation of 616 barrels at the end of August, 2018.

Through BBCo’s distilling program, Grain & Barrel’s Master Distiller Gregg Snyder will collaborate with Bourbon Hall of Fame Master Distiller Steve Nally and BBCo’s first-class distilling team, led by Executive Director of Distilling Operations, John Hargrove, to produce its high-quality, small-batch whiskey, bourbon, and rye for many years to come.

“Joining the Collaborative Distilling Program at BBCo completes the exciting resurrection of Chicken Cock, one of the oldest bourbon brands in the country. The brand is now officially 100% back home in Kentucky, a mere 80 miles from Paris, where its story began 162 years ago. Working with the world class team at BBCo we are confident that the brand’s best years are ahead of it.”
– Matti Anttila, CEO of Grain & Barrel Spirits

Matti Anttila

“We are proud to work with the Grain & Barrel team and become the home for Chicken Cock Whiskey. Chicken Cock Whiskey has an incredible history in Kentucky, and we are excited to add to the next chapter in its development.”
– David Mandell, CEO of Bardstown Bourbon Company

Chicken Cock Whiskey

Due to the success of its sold-out Collaborative Distilling Program, BBCo recently expanded its 3 million proof gallon capacity to 6.8 million proof gallons, which started operating July 1st, 2018.

Grain & Barrel Spirits is an innovation-driven craft spirits company headquartered in West Palm Beach, Florida. G&B’s core brands include Chicken Cock Whiskey, founded in Paris, Kentucky in 1856 and Charleston, South Carolina-based Dixie Vodka, the leading and most highly awarded homegrown premium vodka in the Southeast.

For more information, visit GrainAndBarrel.com and ChickenCockWhiskey.com.

The post The Resurrection of Chicken Cock Whiskey appeared first on Chilled Magazine.

Source: Mixology News

During the holiday season, it’s easy to get caught up in the pressure of extravagantly wrapped presents, but Heineken® believes that it’s what’s inside that matters most.

During November and December, 2018, Heineken is asking drinkers to see past the trimmings, open a cold Heineken and “Celebrate What’s Inside”. This national program features awareness-building TV, social media and on-line video to generate over 154 million consumer impressions and puts the spotlight on the exclusive limited-edition Magnum bottle (1.5L) to share with friends and family during the holiday season. While this year’s retail promotion focuses on what’s inside the bottle—product quality and refreshing taste—it complements the new brand campaign which promotes the idea that beer drinkers can enjoy life more when looked at with a fresh perspective.

Beginning in November, TVC, on-line digital video and social media activations take common beliefs in everyday life and cast them in a fresh and witty Heineken point of view to drive consideration as LDA+ consumers purchase for their holiday parties and celebrations. Consumers who Shazam a Heineken bottle at on-sale retailers (bars, restaurants, etc.) receive a $5 Uber credit (while supplies last) to ensure a safe ride throughout the holiday season. Coupons and rebates (where legal) and impactful holiday-themed POS, will bring the program to life for party planners. Retailers who put Heineken on their list this holiday will see Heineken and the Magnum bottle on the list of their most loyal beer shoppers throughout the season.

Heineken Holiday 12 Pack

“Heineken, a family owned brand with a rich history and premium credentials spanning 150 years, is confident in asking consumers to ‘Celebrate What’s Inside’; to celebrate the Heineken that consistently delivers the quality that consumers seek. Beer is an essential purchase for holiday celebrations, large and small. More than any other season, consumers want the brands they serve during the holidays to reflect the spirit of the season and the quality they expect, and to show their friends and family how much they care.”
– Bjorn Trowery, Director, External Communications

Heineken Limited Edition Magnum Bottle

Retailers can be confident, too. Heineken remains the #1 European Import and delivers 14% higher lift and incremental profit versus the Upscale segment when promoted[1]. Further, Heineken has a more valuable shopper, one who takes 25% more trips and spends 27% more on beer throughout the year than the average Import shopper[1]. This year, Heineken is joining its loyal customers and consumers in celebrating what’s inside the bottle and spreading holiday cheer to all.

For more information, visit HEINEKENUSA.com.

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Source: Mixology News

The oldest and most iconic brewery in Texas teams up with the original Texas whisky for a limited-edition Oktoberfest-style beer.

Spoetzl Brewery, the iconic 109-year-old Texas craft brewery, has announced the release of a new limited-edition craft brew, Spoetzl Märzen, in collaboration with Balcones Distilling. The two Texas icons who share a passion for supreme craftsmanship and appreciation for things done well, have come together to introduce a high-quality craft beer matured in ex-Balcones single malt barrels and made in the heart of Texas.

Spoetzl Märzen is a true labor of love, handcrafted with the utmost care, attention and patience. Using imported Munich Malt, Spoetzl Märzen is hopped with prized Hallertau and Hersbrucker varietals and krausened twice to round out the lightly toasted, spicy malt flavors. The brew then rests in barrels that formerly housed the award-winning single malt whisky, resulting in a bold, full-bodied brew.

The coppery-orange hued, hop-forward brew has notes of caramel and oak from the whisky-imbued barrels offering a smooth, lingering finish that adds depth and character. With an ABV of 11% and 32 IBU, Spoetzl Märzen is a vibrant yet well-balanced lager perfect for any fall occasion.

“For 109 years, Spoetzl Brewery has delivered best in class craft beer. We are excited to get back to our roots with the second release of our small batch brewing program. Barrel-aging is wildly popular from beer to coffee, not to mention the original way to make a Märzen-style lager. For this reason, it was great to work with our friends over at Balcones Distilling, the most awarded Texas whisky, as the tannins from whisky-soaked barrels naturally increase the clarity of the beer while also imparting a unique roundness and incredible color to the beer.”
– Tom Fiorenzi, Director of Brewing at Spoetzl Brewery

Spoetzl Märzen

The brew will be available for a limited-time throughout Texas starting on October 1, 2018 at specialty retailers for $14.99 SRP in 750ml bottles and poured at local cultural and epicurean events throughout the state.

“We are thrilled to be working with the Spoetzl Brewery team on this collaboration as it’s not every day that you find another brand that shares your dedication to quality, craftsmanship and flavor complexity. This is a great opportunity to work closely with the team at Spoetzl Brewery and we look forward to continued collaboration with them in the future.”
– Jared Himstedt, Head Distiller at Balcones Distilling

For more information, visit BalconesDistilling.com and Shiner.com/Brewery/Spoetzl-Brewery.

The post Spoetzl Brewery and Balcones Distilling Launch Limited-Edition Brew appeared first on Chilled Magazine.

Source: Mixology News

Multi-Year Global Partnership Establishes New Sponsorship Category for UFC.

UFC®, the world’s premier mixed martial arts organization, has announced a new, multi-year global marketing partnership with Nemiroff Vodka.

Under the terms of the agreement, Nemiroff becomes UFC’s first-ever “Official Vodka” partner, creating a new sponsorship category for UFC. In return, Nemiroff will have branded presence inside the world-famous Octagon® at all UFC events, including UFC’s remaining Pay-Per-View events in 2018.

“We’re excited that Nemiroff is joining us as UFC’s first-ever global vodka partner. The alcohol and spirits categories continue to be an important component of our sponsorship business, and Nemiroff’s global popularity will help us grow UFC’s brand and the sport of MMA around the world.”
– Paul Asencio, UFC Senior Vice President, Global Partnerships

Nemiroff Vodka

“We’re really pleased to establish a partnership with UFC worldwide. The vision and values of UFC are highly relevant and parallel with Nemiroff’s brand DNA. By establishing Nemiroff as UFC’s Official Vodka Partner, we can align brand strategy and reach a wider market.”
– Yuriy Sorochynskiy, Chief Executive Officer of Nemiroff

Additional partnership activations will include the integration of Nemiroff branding throughout UFC’s telecasts, as well as sampling, digital media, and other promotional opportunities.

Through UFC’s worldwide programming distribution, Nemiroff’s brand exposure has the potential to reach 1.1 billion TV households in more than 160 countries and territories in 40 different languages.

For more information, visit Nemiroff.Vodka.

The post UFC Names Nemiroff First-Ever Official Vodka Partner appeared first on Chilled Magazine.

Source: Mixology News

Acclaimed Winery Pioneers 360-Degree Technology.

Cavit Collection, America’s number one Italian wine brand[1], has introduced a virtual reality experience that transports wine lovers and travel enthusiasts to the foothills of the Dolomite Alps in Northern Italy, to witness the innovation, beauty and tradition behind the 60-year award-winning collection. Consumers can enjoy the desktop or mobile experience by visiting VR.Cavit.com.

Founded in 1957, Cavit Collection is the most technologically savvy winery in Europe, renowned for its cutting-edge production methods. For the first time, consumers have an exclusive opportunity to understand the vine-to-bottle process through an immersive three-minute virtual reality experience. A particularly outstanding feature is PICA, an innovative vineyard-mapping tool that helps determines the perfect timeframe to harvest grapes. The program also draws attention to Cavit’s sustainable practices that minimize impact on natural resources such as the installation of 3,200 solar panels which provide 65% of power for production efforts.

“Consumers are incredibly curious about the process behind the products they purchase. Whether it is highlighting our natural growing methods or presenting how our award-winning Pinot Grigio is crafted, we are proud to help transport our consumers to a first-hand look at our winemaking process.”
– Hal Cashman, Director of Brand Development at Palm Bay International, Cavit’s Importer

Cavit’s winery is nestled amidst a scene of pictorial beauty in the majestic Dolomite Alps of Trentino, Italy. Grown to prominence due to their celebrated Pinot Grigio variety, Cavit has continued to showcase their passion and craft by maintaining a close network of over 4,500 growers. This year, Cavit added Rosé and Prosecco offerings to their ever-increasing collection that includes Riesling, Merlot, Pinot Noir, Chardonnay, Moscato, Cabernet Sauvignon, and a Red Blend.

For more information, visit Cavit.com.

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Source: Mixology News

Cocktail and Entertaining Expert Mark Addison explains how to show off your bartending skills and craft the perfect cocktail—from the size of the ice cube to the style of glass to the garnish selection and more!

Tell us a bit about your background in the industry.

For the last two decades, I’ve produced award-wining celebrations all over the world and appeared on national television as an authority on design and entertaining. Along the way, I created hundreds of signature cocktails to toast special occasions, product launches, celebrities, Hollywood films and more. Armed with this vast library of cocktail recipes, I wrote my first book on entertaining titled, Cocktail Chameleon: 12 Classic Cocktails, 12 Unique Variations, 144 Signature Cocktails (Assouline 2017).

Cocktails are what get the party started so it was a given that my first book should be focused around cocktails. Early on, I earned the nickname “Marktini” because I would go to friends’ houses and mix up cocktails with whatever they had on-hand. One of my first signature cocktails in the book is called “The Marktini” and has become an anticipated part of entertaining with me. Making cocktails can seem daunting to the uninitiated, especially when it’s referred to as “the art of mixology” and that’s the main reason I decided to write a cocktail book. I want to demystify cocktails by providing an understanding of the classics and show how, with that foundation, everyone can join in the fun and excitement of creating their own signature drinks.

I also created a Cocktail Chameleon section on my website as an extension of the book, which includes glossaries on the glassware, spirits, bar tools, ingredients, garnishes and techniques as well as a comprehensive list of resources with direct links where to buy each item.

Mark Addison

Talk to us about what makes the perfect cocktail.

The three things that make the perfect cocktail are fresh and all-natural ingredients, infusing your own spirits and using simple syrups vs. artificially flavored spirits, and don’t forget the garnish!

Fresh Ingredients: There is no substitute for using fresh, all-natural ingredients in cocktail making to make your cocktails the best they can be. Readymade mixers and bottled juices are acceptable only when they are all-natural mixers like the brand Fever-Tree and if fresh ingredients are out of season.

Infuse your own spirits and mixers: homemade infused spirits and simple syrups impart the truest flavors with levels of complexity that cannot be matched in artificially flavored spirits.

Don’t forget to garnish: Garnishes are key to defining a cocktail’s personality and are a great place to have fun. From a single twist of lemon to a skewer loaded with meats, cheeses and/or vegetables, these adornments look festive but aren’t just for show. They signal what the drink is all about and add complementary flavors. Cocktail etiquette dictates that an even number of garnishes is unlucky, so remember to stick to odd numbers when dressing up your glass.

Cocktail Chameleon Book Cover

What are some skills/ingredients that every bartender should not be without?

Three bar tools that every home bartender must have are: a good quality shaker; a bar spoon; and proper measuring tools.

The good quality cocktail shaker should include a strainer and be used for shaken cocktails and (the base) as a mixing vessel for drinks that require stirring.

The cocktail spoon should be for cocktails that require stirring as well as fetching garnishes such as olives, cocktail onions and cherries out of their narrow-mouthed glass jars to avoid a mess.

You can’t wing a good cocktail so measuring tools are a must! You should measure ingredients to ensure a proper balance of flavor so an accurate jigger in 1/2 oz. increments, measuring spoons, and a glass measuring cup are all key to a good at-home bar.

As for must-have ingredients, I recommend always stocking your fridge with those perfect cocktail items—fresh, all-natural ingredients. Making sure to keep a lemon, lime, and orange, some olives and a few staple spices in the fridge and cabinet will ensure that you’ll never not have a fresh ingredient to top your cocktail with.

I always keep Fever-Tree Indian Tonic and Ginger Beer in my fridge as well as a flavorful, all-natural cocktail mixer. Their principle is ‘that if 3/4 of your drink is the mixer, mix with the best,’ which is something that not everyone thinks about. It really is so important to not just think about the spirits you’re using in your cocktail recipe but every ingredient and element of the drink to make it taste perfect.

Cocktail Chameleon Book Interior

What types of trends in cocktailing do you predict for the rest of the year and into the new year?

I predict the rest of the year and the new year will have a focus on “healthy” (or rather, “healthier”) cocktails and that vintage cocktails and spirits will be trending. All-natural cocktail ingredients that have health benefits such as antioxidants, herbal extracts, botanicals and fresh juices loaded with vitamins and minerals will be in-demand as the craft cocktail wave makes an even greater landfall at at-home bars and local watering holes.

I always say, looking back is essential to looking forward and—in that vein—think we’ll see modern takes on vintage cocktails and spirits in the coming year. That is the guiding premise of Cocktail Chameleon in which each of the 12 classic cocktail chapters serves as a point of departure to create unlimited variations to reflect your individual tastes and personality.

Any tips/tricks for creating memorable cocktails?

The three tips for creating memorable cocktails are: first—a good recipe which is all about balanced proportions and using fresh, all-natural ingredients; second—the perfect glassware or as I say, “the cocktail attire for your cocktail;” and third—the name, which says it all and will catapult your drink to the greatest heights of popularity.

The Marktini

The Marktini

Ingredients:

• 2 oz. Orange Vodka
• 1 oz. Orange Liqueur
• 1/2 oz. Fresh Lime Juice
• 1 oz. Pomegranate
• 1 Orange Curl (for Garnish)

Preparation: Fill a shaker with ice and add all the ingredients, shaking until well chilled. Strain into a chilled martini glass and garnish with an orange curl.

Visit CocktailChameleon.com

The post The 411 on Crafting the Perfect Cocktail appeared first on Chilled Magazine.

Source: Mixology News

Sofitel New York, the stylish Midtown hotel with a decidedly French accent, is strutting the best of its end-of-summer-stuff with a Shaken Stiletto cocktail in honor of the wildly successful Kinky Boots on Broadway.

Fans of the huge-hearted hit can head to Sofitel’s Gaby Bar for a pre- or post-theater sip of this cocktail, featuring hints of cucumber, mint and raspberry. And a Kinky Boots cocktail wouldn’t be complete without a red glitter sugar rim. The Shaken Stiletto is available through the end of September, 2018.

The Shaken Stiletto, Kinky Boots

The Shaken Stiletto

Ingredients:

• 3 oz. Ketel One Botanicals Cucumber & Mint
• 1/2 oz. Raspberry Puree
• 1/2 oz. Lime Juice

Preparation: Coat glass rim with red glitter sugar. Combine ingredients in a shaker and shake well. Pour into martini glass. Garnish with mint.

The post Must Mix: The Shaken Stiletto appeared first on Chilled Magazine.

Source: Mixology News

Two of the world’s most pioneering drinks brands, Fever-Tree and Patrón Tequila, have combined their expertise and craftsmanship for the first time to create a new bespoke mixer, Fever-Tree Citrus Tonic.

A beautifully balanced blend of specially sourced citrus, including Mexican limes, tangerines and bitter orange, this tonic has been carefully crafted to pair perfectly with Patrón Tequila. Fever-Tree Citrus Tonic has been designed to create a range of simple, long, premium mixed drinks aimed at revolutionizing consumer thinking—and drinking—when it comes to a tequila and tonic.

“We are most excited about this collaboration. Fever-Tree and Patrón share the values of providing consumers authenticity, flavor and substance. In addition, sourcing absolute top quality ingredients drives both brands. When we developed our Citrus Tonic, we scoured Mexico to identify the most dedicated producers of exceptional citrus fruits. This enabled us to create a mixer that complements and enhances Patrón Tequila’s stellar flavor profile.”
– Charles Gibb, Fever-Tree North American CEO

The ingredient hunting took the Fever-Tree team to Colima and Michoacán to source the ideal Key limes and Tahitian limes, before heading to Veracruz to find the best tangerines. Then it was on to Yucatán, where they discovered the perfect bitter orange to sit with Fever-Tree’s signature quinine.
The goal was to create a balance for the sweet citrus, peppery notes of Patrón Tequila and, with the expertise of the world’s number one ultra-premium tequila and the world’s leading mixer, they have excelled.

“It’s the perfect pairing between two pioneering brands. Together we are recruiting new customers and changing preconceptions. It showcases the versatility of Patrón and mixability of Fever-Tree Tonic. Tequila and tonic is the new, refreshing long, tequila serve.”
– Lee Applbaum, Global CMO, Patrón

Fever-Tree Citrus Tonic

“We are seeing a massive revival of simple, long mixed drinks, both among professional bartenders and home enthusiasts. Like Patrón Tequila, Fever-Tree offers limitless versatility. Naturally, gin is the most popular pairing for our tonic. That said, our premium mixers can be enjoyed across many categories of spirits. What is brand new and unprecedented here is this highly-customized collaboration.”
– Amanda Stackman, Fever-Tree Marketing Director, USA

Fever-Tree Citrus Tonic is now available in some of the world’s most iconic bar and restaurant venues, select specialty retailers and on ReserveBar (SRP $5.99/200 ml 4-pack and SRP $3.99/500 ml).

For more information on Fever-Tree, visit Fever-Tree.com. For more information on Patrón tequilas and liqueurs, visit PatronTequila.com.

The post Fever-Tree and Patrón Tequila Launch Fever-Tree Citrus Tonic appeared first on Chilled Magazine.

Source: Mixology News

Brockmans Gin is bringing back its Holiday gift carton.

The pack is designed to provide shoppers with a sophisticated and convenient gifting option and retailers with an eye-catching gift package to drive incremental sales of Brockmans during the busy Holiday season. Brockmans gift carton is dark and stylish, mirroring the brand’s elegant, tactile bottle.

“Brockmans is the ultimate spirit to celebrate with this Holiday and a perfect centerpiece for any celebration. Our distinctive, signature taste is created with a blend of botanicals including blackberries, blueberries, coriander, bitter-sweet orange peel and juniper berries. This combination of botanicals is steeped in pure grain spirit for up to 24 hours to release the flavors and then distilled in a traditional copper still. Conventional gin aromas of juniper and angelica marry with the refreshing citrus flavors and the rounder top notes of blueberry and blackberry resulting in a gin that is so smooth it can be enjoyed on its own over ice or as the primary ingredient in a range of classic and contemporary cocktails.”
– Bob Fowkes, Marketing Director and Co-Founder of Brockmans Gin

Brockmans Gin Holiday Gift Pack

Brockmans Gin was recently awarded Gold Medals in three prestigious international competitions including the inaugural Global Spirits Awards, the 2017 SIP awards, and the 2017 International Craft Spirits Awards.

Brockmans’ gift carton will be available beginning in October, 2018 for a suggested price of $34.99.

For more information and cocktail recipes, visit BrockmansGin.com.

The post Brockmans Gin Launches its Holiday Gift Pack appeared first on Chilled Magazine.

Source: Mixology News

New Brew Debuts At Sports Bars Nationally, Named by Buffalo Wild Wings As Part Of Their Innovative Brew Series.

Top Mexican Import Dos Equis, one of the fastest growing beers on draught in the on-premise channel, is debuting a new beer to keep fans funneling into bars and restaurants nationwide with the launch of a Mexican Pale Ale, a traditional Pale Ale with a Mexican twist that is fuller bodied and delivers a subtle kick of heat. This deliciously sessionable Mexican Pale Ale will be available on draught nationally at sports bars and at Buffalo Wild Wings (BWW) as part of the restaurant’s Brew Series starting in September through early November, 2018. This distribution is Phase 1 of an anticipated broader national launch of the new Mexican Pale Ale in 2019.

Dos Equis Mexican Pale Ale becomes part of the Dos Equis Interesante family and aims to prompt trial and awareness while promoting testimonials and referrals in advance of its national roll-out. Buffalo Wild Wings’ Brew Series offers customers unique beers that widen and add a new flavor to even the most season beer drinkers’ repertoire, while adding to the already impressive rotation of domestic and international brews on tap at the company.

“Dos Equis is keeping it interesante through product innovation. When we think Pale Ale, we think IPA. But Dos Equis is taking the Pale Ale brewing process and adding a Mexican twist. Sports bars provide a national platform for craft beer consumption and thus offers us a perfect opportunity to engage with craft drinkers and Mexican Import enthusiasts.”
– Lindsay Certilman, Brand Manager for Dos Equis

Dos Equis Mexican Pale Ale

“As the nation’s largest pourer of draft beer, Buffalo Wild Wings is committed to offering beer lovers quality, variety and value. Dos Equis Mexican Pale Ale is a perfect fit, our customers will love it and we are energized by this offering.”
– Jamie Carawan, Vice President of Brand Menu and Culinary, Buffalo Wild Wings

With distribution and marketing efforts focused in the core Dos Equis markets of TX, NM, NV,CA and relevant bars throughout the country, the launch will be supported with social media, national PR, key influencers, events and tastings, wait staff training on Mexican Pale Ale differentiation, account menus and signage, where legal. Dos Equis Mexican Pale Ale will be arriving on draught as part of the Brew Series on September 17, 2018. Success with this launch will establish Mexican Pale Ale as a viable beer style and affirm the Brew Series as an incubator for new brews that aim to play on the national stage.

For more information, visit DosEquis.com.

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Source: Mixology News