
Our wine experts, Chris and Kingston, dive deep into the world of Rosé and where they see it going.
Rosé has changed immensely over the years. Go back 15-20 years ago and people were more focused on a semi-sweet and low ABV style. Now, Rosé has made the jump to a more delicate and refreshing type of wine that people are loving.
While Rosé has always portrayed the message of pool party vibes and summer outings, the message for 2020 needed to shift. The BBQs were canceled and the concerts were postponed, therefore the Rosé producers needed to change their direction. This change has evoked a more serious tone for the wine.
Rosé celebrates the little things and moments of joy. And while it may not cure what this year has brought, the pink wine is sticking around.
The selections are endless. Some are dry and powerful with flavor while others are delicate and sweet. There is something for everyone. If you aren’t on the bandwagon yet, it’s time to abroad.
Chateau des Selles from Domaine Ott
Chris’ take on Rosé:
Do you think Rosé will phase out in 2021? Or is it around to stay? And why?
Not a chance! If Rosé wasn’t here for the long run, it would’ve fallen off as backlash for the whole Frose explosion a few years back. It didn’t though, because it’s a delicious wine. It also just happens to be pink and ready to party.
Many people look at Rosé as a drink to enjoy in the summer. How can we make the shift to enjoying the sweet drink all year round?
I think Rosé needs to overcome its “party-girl” image to make that jump. Like … #RoseAllDay is amazing, but there’s barely a mention of what we’re drinking it with. It’s who we’re drinking it with. It’s days at the beach and white linen pants, but not enough emphasis on all the fresh seafood that Rosé crushes with. And will continue to crush with long into the colder periods. It’s awesome, it’s food-friendly —drink it whenever.
Rosé is shifting into the luxury category. Why? What makes it luxury?
I think it’s just the trend continuing to shift upward. As more people discover Rosé and the fun of it, I think it’s natural that some people want to push the envelope a bit more. When getting into a “luxury” market, it’s really quite flattering, because it means the right eyes were watching and getting involved. Also, pink is just a rad color so… there’s that.
When buying a Rosé, what should you be looking for? A darker pink, a paler pink, etc.
I don’t believe there’s really a visual cue per-say. Once it reaches a shade of being perceptibly pink, that’s really it. Color is all across that pink range, and just naturally varies based on things like the thickness of the grape used. After that, the usual sort of wine-cautious things applies (Be wary of super colorful labels with cute cartoon names, don’t buy the absolute cheapest thing, etc.) After that, if it looks fun, go for it. There’s a lot of really cool Rosé out there, so feel free to experiment.
Maison Saint Aix – AIX Rose
Any specific bottles/brands you recommend?
Maison Saint Aix – AIX Rose – This is a classic example of Rhone Valley Rosé. The Rhone is more famous for its bold red wines, but luckily some of the primary grapes of the region (Grenache, Syrah, Mouvedre) all tend to make really awesome Rosé as well. Usually full-bodied with a nice hint of spice, and this is right on the money
If you want to look stateside, Willakenzie Estate from Oregon makes a really great Rosé from Pinot Noir. A little bit lighter in body, but with some really subtle fruit and a velvety style.
Or if you want to splurge for something a bit nicer, Chateau des Selles from Domaine Ott is one of my all-time favorites. It’s another Rhone-style rose (this one based on Grenache) that just ticks all the boxes so incredibly well— fruit, spice, everything nice.
Rosé has always sent the message of outdoor gatherings, pool parties, and summer activities. With 2020 canceling all that, what do you think of the more serious message Rosé brands are sending? ex. moments of joy or celebrating the little things
Ok, so imagine if you will that we’re Paul Rudd in some 2000’s comedy, right. So Rosé Witherspoon moves to town and we’re kind of interested in her. but too scared to actually make a move. Then the cool girls in school give Rosé a makeover and everyone falls in love with her. Our not too nerdy, but comical Jonah Hill like sidekick convinces us to make our move and we start hanging out and everything’s great. We’re totally at these fun, wonderful college parties, just living the life. Well, then she gets in some horrible accident (like … 2020) and all her friends start being mean and she spirals out of control and now we realize we love her for what’s she been all along.
It’s like that … But socially distanced.
Kingston’s take on Rosé:
Do you think Rosé will phase out in 2021? Or is it around to stay? And why?
In this year of Covid, where the general American population has been relying on unemployment assistance, savings they accumulated before shutdown laws took place, and working at reduced hours, the motto I hear personally among my different circles of industry friends is… “It’s 5 o’clock somewhere!”
Many people look at Rosé as a drink to enjoy in the summer. How can we make the shift to enjoying the sweet drink all year round?
The YOLO (You Only Live Once) mindset is still roaring to go into 2021, even if people are staying at home or attending smaller gatherings. Alcohol consumption sales are at their highest. Rosé wine branding will continue to capitalize on the flavor nuances inside their wines, such as watermelon, peach, and strawberry, which bring the mind to wanting summer days and looking forward to that in the coming year. But if select wines also have other features, such as slight crispness, minerality, or even full-bodied, all types of descriptors will be pushed by these wine brands and their respected marketing departments.
Take these two rosé wine titans, for example, the social media of Gérard Bertrand has picked themes of a family being together with their adorable image marketing. Château D’Esclans’s Whispering Angel Instagram account has been posting photos of their wine at snowy venues, highlighting warm memories to be made and remembering the special rosy life moments. I wouldn’t say this is out of the ordinary of what we think about rosé wines, because rosé wine imagery, at its core, has always reflected celebrations and community, irrespective of the season.
Willakenzie Estate from Oregon
Rosé has always sent the message of outdoor gatherings, pool parties, and summer activities.
With 2020 canceling all that, what do you think of the more serious message Rosé brands are sending? ex. moments of joy or celebrating the little things
The transition into “serious messaging” isn’t what comes to mind when I see Rosé wine brands doing, but rather paying homage to the annual holiday marketing they have been doing forever before Valentine’s Day comes around and the repeat of summer season advertisement comes around. People love to drink alcoholic products and the revenue made by different major wine companies during “The Year of Covid” proves such.
David Ogilvy, the “Father of Advertising” said it best, “I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”
The post Demystifying the Myths of Wine: Is Rosé Here to Stay? appeared first on Chilled Magazine.
Source: Mixology News
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