We go inside the mind of George F. Manska for an analytical look at Sensory Science for Bartenders. In this segment, George answers the question: Who are these whiskey drinkers?
AI(artificial intelligence) is quickly becoming a popular bar conversation topic along with much speculation and misunderstanding about exactly what AI is and its usefulness. Commonly used AI software is not yet truly intelligent (generating its own ideas independently), but as a powerful software coupled with intensive, deep scans of massive databanks, it is portrayed as a proven process for organizing cohesive thoughts. To validate that claim we asked AI to answer a simple question.

Background: Development of our NEAT glass began in 2002 as the result of a mistake in a glassblowing class. This large-rim-flared, mouthblown glass “mistake” was encountered first while retrieving previously used tulip glasses from the dishwasher to sample a newly released cask-strength scotch. Deciding to try the “mistake,” we poured, sniffed, and discovered a remarkable absence of characteristic, overpowering, pungent ethanol, and only slight traces of ethanol at the rim edge. Amazed, we retrieved our tulips and compared side-by-side; the Aha Moment! Glass shape controls aroma profiles in a way that seriously challenges the way the world enjoys spirits.
Data Compilation: We formed Arsilica in 2002, dedicated to researching spirit evaluation methodology, and we conducted many A-B comparison tests to construct profiles of whiskey drinkers through their preferences, comments, and opinions. NEAT was released as a well-researched, refined, patented, manufactured product in 2012, and our findings were released in 2018 in a peer-reviewed beverage journal paper which validated our scientific approach and presented the collected data.
Two Whiskey Drinkers: A decade later, re-examining the early collected comments, we discovered an important trend which split most whiskey drinkers (and other spirits drinkers) into two diverse attitudes toward ethanol and spirits which we will call casual whiskey drinkers, CWD, and serious whiskey drinkers, SWD. The concept may be obvious to many, but we are nerdy researchers who rely on scientific method. Consulting outside help, we asked AI’s ChatGTP “What are the major differences between casual and serious whiskey drinkers in 200 words?” The result:
Casual Whiskey Drinkers vs. Serious Connoisseurs: Contrasting Approaches
Introduction: Whiskey enthusiasts come in various shades, ranging from casual drinkers to serious connoisseurs. This article highlights the major differences between these two groups in terms of their knowledge, tasting experience, collection preferences, and engagement with the whiskey community.
1. Knowledge and Exploration: Casual whiskey drinkers have a limited understanding of whiskey types and may stick to well-known brands. Serious connoisseurs, however, invest time in studying production methods, regions, and distilleries. They seek out rare expressions, appreciate the nuances, and expand their whiskey knowledge continuously.
2. Tasting Experience: Casual drinkers may enjoy whiskey for its flavors, often mixing it or consuming it casually. Serious connoisseurs view whiskey tasting as a sensory experience. They analyze the appearance, aromas, mouthfeel, and finish. They use specialized glasses, follow a structured evaluation process, and even keep tasting journals to record their observations.
3. Collection and Investment: Casual drinkers purchase whiskey for immediate consumption, while serious connoisseurs build curated collections. They invest in limited editions, aged releases, and discontinued bottles. Whiskey becomes both an indulgence and a potential investment, with serious connoisseurs actively tracking the market and participating in auctions.
4. Community Engagement: Serious connoisseurs engage more actively in whiskey communities, attending events, participating in forums, and visiting distilleries. Casual drinkers, while appreciative of whiskey, may not seek out such communities or engage extensively in discussions.
Conclusion: While both casual drinkers and serious connoisseurs enjoy whiskey, the differences lie in their depth of knowledge, tasting experience, collection preferences, and community engagement. Serious connoisseurs are passionate about expanding their understanding, savoring the complexities, and building curated collections. Whiskey, for them, is not just a beverage but a journey of exploration and refinement.

This AI response is unedited and powerful, and we couldn’t have said it better. ChatGPT warns against interpreting AI generated information as “set-in-stone,” and AI extracted information is trend, unsuitable for direct application to specific individuals.
Where Does NEAT Fit? Mention of NEAT in whiskey circles sparks controversy yet NEAT needs no vindication as it performs a specific purpose; to unmask and free spirits’ hidden aromas from pungent ethanol so they can be better detected, identified, evaluated, and enjoyed. NEAT has no competition since no other glass has a scientific function or purpose; it’s not about which glass, it’s about your nose and whether you want a simple tool to enhance personal experience and knowledge, subjects that concern SWDs.
Putting AI to Use: If you use NEAT, you are most likely a SWD. Not all SWDs use NEAT. CWDs are taught to use only tulips. The story is the same for SDs of all distilled spirits and liqueurs. Our mission is to improve awareness and educate spirits drinkers with useful, truthful information. AI serves us well by defining and organizing the task.
About George Manska
George is an entrepreneur, inventor, engine designer, founder, Chief R&D officer, Corporate Strategy Officer, CEO Arsilica, Inc. dedicated to sensory research in alcohol beverages. (2002-present). He is the inventor of the patented NEAT glass, several other patented alcohol beverage glasses for beer and wine, (yet to be released). Director ongoing research into aromatic compound behavior, and pinpointing onset of nose-blindness. George is a professional consultant for several major spirits competitions, has been published in the MDPI Beverage Journal Paper, is the founder or member of over seven different wine clubs for the past fifty years, is a collector of wines and spirits, has traveled the world, and is an educator and advisor of multiple spirits sensory seminars.
George F Manska, CR&D, Arsilica, Inc. Engineer, inventor of the NEAT glass, sensory science researcher, entrepreneur.
Mission: Replace myth and misinformation with scientific truth through consumer education.
Contact: george@arsilica.com, phone 702.332.7305. For more information: www.theneatglass.com/shop
The post Inside Manska’s Mind: Who Are These Whiskey Drinkers appeared first on Chilled Magazine.
Source: Mixology News
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