Launched in San Diego earlier this year, Skrewball Peanut Butter Whiskey was created by a husband and wife duo.
We spoke to co-founder Brittany Merrill-Yeng about this new sensational whiskey.
Brittany Merrill-Yeng
Talk to us about Skrewball Peanut Butter Whiskey. Inspiration? Did you know it would become so popular?
“Skrewball was inspired by a cocktail that my husband created. Over the years, it became the signature drink at his restaurant and bar. People from all different backgrounds loved the drink, but more importantly, they loved to share it with their friends. I knew that if we could create something even close to the original we would have a great shot at success. We eventually created something we believe is better than the original cocktail. And, just like the original inspiration, we saw the key to success was that people wanted to share the “secret” of Skrewball with their friends.”
Skrewball Peanut Butter Whiskey
Tell us what you think about the flavored whiskey trend.
Whiskey in general has gained popularity with many more demographics. It’s not just your dad’s drink anymore. It only makes sense that flavored whiskeys would be part of that trend. Flavors can add a fun twist and make it more accessible to people who may not like straight whiskey. What we see with Skrewball is that it is appealing to both traditional whiskey drinkers and people who would not otherwise drink whiskey. So, there is an opportunity for products like ours to expand the market for brown spirits even more.
Skrewed Irish Coffee
What should bartenders know about Skrewball?
Having been created by someone in the industry, it was designed with the bartender in mind. It is incredibly easy to pour a round of shots without the need for chilling or a back. But, Skrewball is not just a shot. Skrewball challenges your creativity because it works so well in a wide range of cocktails. The versatility is truly endless.
Skrewball Peanut Butter Whiskey
Talk to us about the name and packaging.
Skrewball was inspired by the band of misfits we had behind the bar when the original cocktail was created, including my husband who is the original Skrewball. I loved seeing how their confidence and acceptance made strangers quickly become friends. It also pays homage to the small beach town known for its eccentricities in which my husband and I grew up and the bar was located. We have the black sheep on the bottle leading a pack of white sheep, inspiring people to own who they are; it’s the path to true friendships.
The post Meet Brittany Merrill-Yeng, Co-founder of Skrewball Peanut Butter Whiskey appeared first on Chilled Magazine.
Source: Mixology News
