Dancing Goat Distillery Single Barrel Program provides the unique opportunity for personally selected whiskey.
Cambridge, Wisconsin’s Dancing Goat Distillery sold more than thirty-five barrels of whiskey, each personally selected by retailers for their stores, in the first year of its single barrel program.
“Our customers like to hear that we took the time to choose this particular whiskey for them,” says George Beneos of Doti Liquors in Illinois. “Serious whiskey lovers and those new to whiskey both really appreciate the special attention, and we enjoy the experience working closely with Dancing Goat to select our own barrel.”
Retailers are invited to the distillery or sent a selection of samples to taste based on the profiles they are seeking. Proof, mash bill, aging and finishing are all variables that make each selection distinct.
Vice President of Distilling and Innovation, Nick Maas conducts a one-on-one tasting with the retailer while at the distillery or a virtual tasting through a zoom call if samples were sent directly.
“I love working with our retailer partners,” notes Maas. “It’s like a dance. Going back and forth with each sip and sharing the nuances of different taste profiles that they are trying to achieve. Eventually getting to the perfect whiskey experience that they want to provide their customers.
Barrels include the award-winning six-year-old Limousin Rye with special bottled proofs and finishes. The distillery also made exclusive mash bills available under a Dancing Goat Distillery Single Barrel Selects label. These included rye bourbon, malted bourbon, oat bourbon and 100% corn whiskey.
Most recently, online retailer Seelbachs.com selected two different single barrels. The first sold out in four hours and the second barrel sold out in even less time for a combined total of 200 bottles sold. In addition to Seelbachs, the distillery has worked closely with retailers and distributors to select barrels for stores in Illinois, Michigan, Wisconsin, West Virginia, Missouri, Arkansas, and Florida.
The Dancing Goat Distillery Single Barrel Program will continue and expand in 2022. For more information and to set up a single barrel tasting/selection, please email to: info@dancinggoat.com.
The post Personally Selected Single Barrel Whiskey Program for Retailers and their Consumers appeared first on Chilled Magazine.
Source: Mixology News
