The Dos Primos Tequila Company founded by country-music superstar Thomas Rhett and his cousin, Jeff Worn is partnering with The Nature Conservancy (TNC) to support land-restoration and water-conservation efforts in Mexico.
The company has pledged $50,000 to TNC for its conservation work in the Tehuacán Valley area in Mexico. The valley is located southeast of Jalisco, Mexico, where Dos Primos Blanco Tequila and the recently launched Dos Primos Reposado Tequila are produced.
“Jeff and I have a deep appreciation for nature—being outdoors is a really special way to spend time with our family and friends,” said Thomas Rhett. “With that, we take pride in our responsibility to help take care of the Earth.”
The Nature Conservancy is guided by science to create innovative and on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. They are tackling climate change, conserving lands, waters, and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 76 countries and territories: 37 by direct conservation impact and 39 through partners, The Nature Conservancy uses a collaborative approach that engages local communities, governments, the private sector, and other partners.
The Tehuacán Valley is the most biologically diverse arid region in North America and is home to a remarkable 70% of the world´s plant families, including wild agaves, “cousins” of the tequila and mezcalero agaves. The Valley served as one of the world’s ancient cradles of civilization, the earliest irrigation place in Mesoamerica, and one of the oldest in the New World. There, the agricultural communities employ age-old water and soil retention management techniques. For its natural and cultural richness, it has been designated by UNESCO as Natural World Heritage Site.
Dos Primos is supporting TNC’s work to help conserve and restore this land by integrating sustainable agroforestry systems and replenishing adjacent streams and bodies of water, increasing the availability of fresh water by millions of gallons each year for nature and people.
“By protecting ecosystems, we can maintain water sources, wildlife and irreplaceable natural assets for people and nature,” says Hilda Hesselbach, Water Security Lead for TNC in Mexico. “Supporting the conservation of crop wild relatives of agaves could be the future for tequila. We thank Dos Primos for supporting TNC and its work in Mexico in this great crusade for the conservation of nature in the Tehuacán Valley.”
“We really want our love for the outdoors to show in how we help take care of the planet,” said Worn. “Dos Primos uses natural resources, like clean water and mature blue agave, to make our premium tequila. We’re hoping people will join us and lend their support to TNC’s incredible conservation efforts in the Tehuacán Valley by learning more and making a donation.”
From March through August, 2022, consumers can scan a special QR code where Dos Primos Tequila is sold to learn more about the project or to make a donation to TNC. The Dos Primos website and the TNC website also will feature information and donation links. For more information about the project, the tequila or to find a retailer, visit DosPrimosTequila.com.
The post Thomas Rhett’s Dos Primos Partners with The Nature Conservancy appeared first on Chilled Magazine.
Source: Mixology News
