You’re invited to a party in the Metaverse!
Marking its 10th year as the Official Vodka of Coachella, Absolut extends the festival experience into the metaverse with AbsolutLand, a one-of-a-kind blended activation. As a virtual destination the party is only a click away, accessible to anyone (21+) anywhere, anytime.
“As a brand born to mix, Absolut is centered on bringing the world together through shared experiences and empowering social interaction that unlock a sense of belonging – no matter who you are and where in the world you may be,” says Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard North America. “To reach our consumers everywhere, the metaverse was a natural progression and we’re so excited to introduce AbsolutLand as a space of belonging for all!”
Check out some of the cocktails being served at the virtual Absolut Bar!
The post 5 Virtually-Inspired Cocktails to Mix for Coachella appeared first on Chilled Magazine.
Source: Mixology News
