We’re counting down to National Moonshine Day June 2nd.
There’s no better way to celebrate National Moonshine Day than with America’s most popular moonshine distillery—Ole Smoky. The brand goes all out to honor this slice of American history with a 360-degree campaign including amazing prize sweepstakes, swag giveaways, curated playlists, and signature cocktails culminating at the Ole Smoky Shine Fest in Nashville this June.
We spoke with Director of Marketing for Ole Smoky, Stephanie Moraine to learn more about all the fun things shine fans can look forward to this summer.
Tell us more about National Moonshine Day program.
We’ve developed a 360-marketing campaign to bring National Moonshine Day to life. Moonshine is a spirit with rich American history and National Moonshine Day is a way for Ole Smoky to celebrate that legacy and share it with the world. It’s time we brought this holiday to life so others can enjoy it as well!
We will have point of sale material featured in stores and bars around the country as well as messaging pushed out on our social media channels to drive awareness of National Moonshine Day. This messaging will help get consumers excited to celebrate and will also include an option to enter the sweepstakes. A QR code will be used to drive people to our National Moonshine Day microsite where they can enter the sweepstakes, find some cocktail recipe ideas, and listen to an Ole Smoky curated playlist that connects to the Ole Smoky Shine Fest musical line up. Not only is there a chance to win a fantastic prize, but also get inspired to celebrate the day!
The grand prize winner will receive an all-expense paid trip to Tennessee for a Moonshine and Music experience. This includes airfare and a three-night stay in Nashville. We will also be giving away three first prizes that include a “Porch Party Package” with fun gifts that consumers can use to create their own party at home to celebrate the day. Lastly, we’ll be giving away hundreds of custom National Moonshine Day t-shirts and other prizes so more folks will have an opportunity to win something.
We will be celebrating National Moonshine Day Thursday, June 2nd at all our distillery locations. The largest music event will be held at our Nashville location 6th & Peabody where we will be hosting our first annual Ole Smoky Shine Fest. This will be a full afternoon of entertainment that will feature artists that we’ve built close relationships with over the years as well as some newer performers within the bluegrass and country genres.
At its core, the Ole Smoky brand is all about fun! We felt a music festival would be the perfect way to celebrate National Moonshine Day. We look forward to welcoming our friends and partners this year and to making it an annual tradition.
What are you most looking forward to during this celebration?
Moonshine is a spirit with rich American history and National Moonshine Day is a way for Ole Smoky to celebrate that legacy and share it with the world. It’s time we brought this holiday to life so others can enjoy it as well!
Our team will be out in full force to bring National Moonshine Day to life at bars and restaurants, our distillery locations and off premise accounts throughout the country. We want everyone to celebrate this special day that’s a nod to our history!
Anything else coming down the pike for OSD?
We have had tremendous success with our fruit and veggie lineup including Moonshine Pickles, Moonshine Cherries, and Moonshine Peaches. And this spring we’re excited to be launching our newest offering, Moonshine Pineapples! These are chunks of pineapple soaking in a Pina Colada flavored moonshine. We introduced them at our distillery locations last year and they were a huge hit and, yes, they’re as good as they sound. Just put a chunk of pineapple and some of the ‘shine into a shot glass and you’re ready to go! We’ve developed some fun cocktail recipes around this as well!
We also recently launched two great cream moonshines, Banana Pudding Moonshine and White Chocolate Strawberry Cream. These are just now gaining national distribution and have been getting a lot of attention.
Something we are also very excited about is our new premium straight bourbon whiskey, James Ownby Reserve. We launched this into just a few select markets in 2021. With a very limited quantity of this 94-proof bourbon, we have to continue to limit distribution, but we’re excited about continuing to build the brand for years to come.
The post Ole Smoky Distillery’s Stephanie Moraine talks National Moonshine Day appeared first on Chilled Magazine.
Source: Mixology News
