VIDE products have zero sugar, zero carbs, 99 calories and use only gluten-free ingredients.
Only real corn-based vodka and award-winning blanco tequila at the base and no sweeteners are added.
VIDE was founded by Ryan Laverty and Sal Campisi, two college buddies and budding entrepreneurs who wanted to start a business together. During the time of the ready-to-drink frenzy they noticed most fans of these convenient canned drinks didn’t understand much about them. The differences between hard seltzers, malt beverages, canned cocktails and other types of ready-to-drinks eluded them, add to this, a lack of knowledge about the unsavory ingredients and additives they were consuming.
As two generally heath-minded guys, Ryan and Sal had trouble finding a product they felt good about drinking, given their healthy lifestyles. Once they found out companies were not required to list ingredients on their RTD cans, VIDE was conceived.
VIDE Beverages, a premium ready-to-drink alcoholic beverage brand with zero sugar and no additives, using only real ingredients, now adds Tequila: Grapefruit and Pineapple flavored expressions to its Cranberry, Mango, Peach, and Watermelon Vodka offerings.
Recently the New York-based RTD has launched into all Tao Group Hospitality venues in Las Vegas, Nevada, including notable spots like Wet Republic at the MGM Grand Hotel, Marquee at the Cosmopolitan Hotel, TAO Beach Dayclub at The Venetian Resort, and Liquid at the Aria Hotel.
“With Tao Group being the global leader in premium hospitality, we’re humbled to align with such a strong brand. Both the VIDE and Tao Group Hospitality brands mirror each other. We value premium experiences and offer fantastic products. We’re excited to bring the convenience and quality of VIDE to the Tao consumers,” says VIDE COO Campisi.
In addition to the strong on-premise rollout, VIDE is now sold in select Costco and Whole Foods locations across the country.
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Source: Mixology News