The 2nd Annual Chilled 100 Spirits Awards Launches Today! Enter your brands here.
Sure, we could go on and on about how credible, worthwhile, and awesome we think the Chilled 100 Spirits Awards are. But we think you’d rather hear it first-hand from industry members—so here are a few experiences and ideas from attendees of the 2022 Chilled 100 Spirits Awards, who had spirits judged by our Chilled 100 team of working bartenders.
“Spirits competitions are beneficial to brands because they help in exposing the brand’s products to everyday consumers. When selecting a new or unfamiliar product to buy, most people will search online for product reviews and awards. If the brand has acquired an overall positive image, the consumer is more likely to give the product a try. Additionally, these competitions provide necessary feedback from industry luminaries with regards to a product’s quality while showing how the product stacks up against other products in the same category. The Chilled 100 Spirits Awards is a very good concept and has loads of future potential because it is different than most competitions in that the products are judged by people who are solely behind the bar. This is nice because it removes a lot of bias that can be found in some of the larger spirits competitions and brings validation to a brand because it shows that the products that win are being used by the people who judge the competition. We were honored that our Blanco Vermut did so well, and we look forward to seeing the Chilled 100 Spirits Awards grow over the coming years.”
STEVEN DRAGUN
National Ambassador, Bodegas Lustau
“Spirit award competitions are important for brands, especially smaller, discovery brands like Santa Teresa. Winning these accolades helps us amplify our quality credentials while introducing the brand to new audiences. These awards help us build on our belief that we are producing one of the world’s best tasting rums in Santa Teresa 1796. To be recognized as one of the top spirits especially rums in our industry by a panel of well-respected industry experts like the Chilled 100 is an honor. Santa Teresa 1796 started in the United States and continues to grow within the on-premise. It’s a great recognition to see leaders of our spirits industry rate our incredible rum so high. It’s a testament to the 225 years of heritage and craftmanship that goes into making our rum.”
EDWIN HINCAPIE
Brand Director, Santa Teresa 1796 Rum
“As the fastest growing imported vodka in the United States, we were confident that Broken Shed was resonating with consumers. But receiving recognition from a team of dedicated spirits professionals is a whole new level of commendation that the team are proud of. Having our vodka reviewed in the Chilled 100 Spirits Awards and receiving 95 points with a Bartender Seal of Approval was a tremendous honor. These awards validate our hard work and confirm that we’ve created a truly special vodka which will continue to shine in the United States and beyond. Receiving the Emblem of Excellence in Sustainability Award was also great recognition of our continued efforts to reduce our footprint as we share our vodka with the world.”
MARK SIMMONDS
Master Blender, Broken Shed
“As a new spirit brand coming to market, entering award competitions are extremely beneficial for building credibility and establishing excellence within the industry,” explains Doughball Whiskey Katherine Foley, Senior Brand Manager, Spirits, at MPL Brands. “When results are published, we’re able to see how the products we entered rank against direct competitors in specific categories. The results also provide us with a better understanding of what industry stakeholders think of our product. Additionally, we leverage the wins earned at Spirits Awards competitions in various marketing collateral and they are instrumental in further expanding our presence in the retail and digital spaces as well as our availability in new markets. MPL Brands is honored that Dough Ball Whiskey was recognized in the first Chilled 100 Spirit Awards. Being selected for such coveted awards like the Bartender Seal of Approval Award and the Emblem of Excellence for Break Out Brand Award is a true testament to the innovation and quality we strive for at MPL Brands. As a newcomer to the flavored whiskey category, The Bartender Seal of Approval in particular, is a special win for Dough Ball. Bartenders have a huge impact on any growing spirit brand as they are the “boots on the ground” people utilizing these products, so we are extremely pleased to know that Dough Ball was so well received by Chilled bartenders. Dough Ball’s website was recently updated, and we are proud to now showcase the Chilled 100 “Break Out Brand” digital medal and the 96-point high score on the home page.”
KATHERINE FOLEY
Doughball Whiskey Senior Brand Manager, Spirits, MPL Brands
For more information visit chilledspiritsawards.com
To enter your brand in the Chilled 100 Spirits Awards, 2023 Click HERE.
The post The 2nd Annual Chilled 100 Spirits Awards Launches Today! appeared first on Chilled Magazine.
Source: Mixology News
