To celebrate the return of Coachella and its 10th year as the official vodka of Coachella, Absolut is extending the festival experience into the Metaverse, introducing a first-of-its-kind activation in Absolut land.
Absolut land is a virtual destination including art, dancing, fashion, music, and of course, cocktails—bringing the on-the-ground festival excitement and the metaverse experiences together. Whether in person or across the globe, mixing with others is only a click away with Absolut’s new virtual destination, Absolut Land, accessible to anyone twenty-one years of age or older, anywhere, anytime.
Absolut Land features innovative experiences including:
- The Anti-Gravity Dance Floor ensures every entrance to Absolut Land is grand. The gravity-defying mosh pit extends the length of the signature Absolut bottle facade, allowing fans to seamlessly flow from floor-to-floor. Avatars will embody the spirit of the festival grounds when they first walk into the Absolut Land experience.
- The Absolut Bar is the heart of Absolut Land and home to its resident bartender, this serves as the center of mixing the IRL with the metaverse. Fans near and far can find all they need to know at this central hub from the code-of-conduct and how-tos, to, of course, cocktails.
- The Citron Media Room inspired by Absolut’s Citrus portfolio is colorfully designed to mix with others and get the download on the latest happenings from exclusive content in the Absolut Tent on the festival ground, to NFT wearables and highlights of the weekend.
- The Garden is Absolut Land’s open-air space where fans can discover collectibles that hero the ingredients for the hero cocktails and hidden portals to other experiences within the immersive space.
- The Museum Gallery, a nod to Absolut’s history in rich visual arts, Absolut Land’s quiet sanctuary showcases Absolut iconic art through the decades. This is a moment for fans of Absolut’s past to engage with Absolut’s future.
- The Selfie Room, featuring a colorful backdrop inspired by Absolut’s iconic “BORN TO MIX” campaign, allows fans to capture their experience in the one-of-a-kind experience and share their Absolut Land experiences for a chance to win the ultimate Coachella NFT collectible.
- The PRIDE Tunnel, fans can access the all-out rave paying homage to Absolut’s longtime involvement within and support of the LGBTQ+ community.
- The Rainbow Rave, an all-out dance party, grounded by a disco-inspired dance floor and powered by PRIDE, celebrates the community and features music from LGBTQ+ artists. Consumers can share their dance moves on social for a chance to be surprised and delighted with Pride theme exclusive Absolut Land wearables!
- The Outlook, the best view – where the possibilities are endless in Absolut Land and so are the views. This is a moment for guests to see the size and scale of the Absolut Land experience across the metaverse!
Plus, the power of Human Connections to unlock surprise moments like Absolut bottle collectibles hidden throughout the space, product promos and unique metaverse experiences. Over shared virtual drinks, festivalgoers will have the chance to unlock one-of-a-kind avatar wearables from the cult-favorite, whimsical handbag and jewelry brand – Susan Alexandra – with the newly launched Susan Alexandra for Absolut Collection. Avatars within the space will also be able to seek out and access secret portals that just might “teleport” fans to Coachella Valley for an IRL VIP experience during the festival’s second weekend.
To learn more, please visit http://absolut.land.
The post Celebrate the Return of Coachella with Absolut Land appeared first on Chilled Magazine.
Source: Mixology News
