Curtis “50 Cent” Jackson—entrepreneur, entertainer, and founder of Sire Spirits—and Silvio Denz, Executive Chairman of Lalique Group, proudly announce the launch of the Branson Cognac 505 Edition by Sire Spirits × Lalique: an extraordinary collaboration pairing an exclusively blended Hors d’Âge cognac with a bespoke, hand-crafted Lalique crystal decanter.
Limited to just 505 hand-etched and individually numbered decanters, each presented in a custom luxury case, the Branson 505 Edition redefines modern luxury—celebrating strength, creativity, and excellence—while embracing the philosophy of conscious capitalism.
The partnership unites the timeless heritage of rare Grande Champagne cognac with the enduring artistry of Lalique crystal. Purchase of the Branson 505 Edition is by invitation only, beginning with a $5,000 donation to The G-Unity Foundation, a 501(c)(3) charitable organization founded by Jackson. Each purchaser also becomes a Founding Member of the 505 Society, an exclusive virtual private club fostering networking and philanthropy through curated experiences and international events.
Founded in 2018, Sire Spirits was born from Jackson’s vision to create a portfolio of exceptional beverages—including Branson Cognac and Le Chemin du Roi Champagne—that embody legacy and excellence. By 2019, he partnered with Lalique, the legendary French crystal house, to design a vessel worthy of the artistry within. From the first creative meeting in 2020, Jackson, Denz, and Marc Larminaux, Lalique’s Artistic and Creative Director, shared a vision of presenting cognac as art. Inspired by René Lalique’s early 20th-century perfume bottles, the resulting design features a robust, modern silhouette crowned with a majestic lion, symbolizing strength and mastery.
Over several years, Jackson visited Lalique’s workshop in Alsace, collaborating closely with artisans to explore archives, techniques, and materials. The final decanter is both sculpture and vessel—handcrafted, engraved, polished, and signed by Lalique’s master glassmakers.
Each Branson 505 Edition is presented in a bespoke display case crafted from premium wood and composite marble, accented with brass-plated hardware. Illuminated compartments showcase the decanter and snifters with a warm LED glow, activated by a signature Branson LionHead key. Additional features include a custom-etched Branson × Lalique plaque, discreet storage, a glass pipette, and a premium leather carry bag—reflecting the same craftsmanship and permanence as the cognac itself.
A Rare Cognac, Decades in the Making
Composed of 200 eaux-de-vie sourced exclusively from the Grande Champagne terroir—Cognac’s premier cru—the 505 Edition includes spirits aged over a century in Limousin oak barrels within the dry cellars of the Louis Charlin House’s Paradis.
Nose: Damp undergrowth, patinated leather, orange zest, dried fig, black licorice, Sichuan pepper.
Palate: White truffle, candied fruits, ancient spices, with a velvety texture.
Finish: Remarkably long, lasting more than 30 caudalies.
“This cognac represents a legacy I want to pass on—the nectar will still have a story to tell, and the crystal carafe will endure as a unique piece of art.” — Curtis “50 Cent” Jackson
The 505 Society: Where Luxury Meets Purpose
Each purchase of the Branson 505 Edition begins with a $5,000 donation to The G-Unity Foundation, Jackson’s nonprofit dedicated to empowering underserved communities. Upon making their donation, contributors receive the opportunity to reserve a specific bottle number (subject to availability) and a 30-day option to complete the purchase for an additional $20,000 (total cost: $25,000). White-glove international delivery service is available for an additional fee.
With each donation and purchase, owners become Founding Members of the 505 Society—an exclusive virtual membership club that offers:
- A custom hand-crafted Lalique coin and accompanying digital NFT
- Personalized welcome messages from Curtis “50 Cent” Jackson and Silvio Denz
- Invitations to VIP events, concerts, and sporting experiences in Jackson’s private suites
- Exclusive Lalique travel invitations and private experiences unavailable to the public
- Priority access to future limited-edition offerings from Sire Spirits and Lalique
- Complimentary membership for two years, renewable thereafter with a $5,000 annual donation
The Branson 505 Edition and 505 Society were unveiled on October 15, 2025, during an exclusive launch event at the Lalique Townhouse in Manhattan.
“This is more than a cognac—it’s a manifesto, a bridge between French heritage, the American dream, and my strong belief in conscious capitalism. It represents everything that embodies an aspirational lifestyle. Through Lalique’s artistry and my Foundation’s mission, we’ve created something timeless that will inspire for generations.” — Curtis “50 Cent” Jackson
“I am honored by this collaboration with Curtis ‘50 Cent’ Jackson, a true visionary. Though we come from different worlds, we share the same values: audacity, excellence, and creativity. Together, we have surpassed the boundaries of imagination.” — Silvio Denz, Executive Chairman Lalique Group
The 505 Edition Branson Cognac by Sire Spirits × Lalique will be available exclusively by invitation and strictly limited to 505 decanters worldwide.
About Branson Cognac
Branson by 50 Cent is a luxury brand created by artist and entrepreneur Curtis “50 Cent” Jackson, encompassing both a premium range of cognacs and a collection of prestige champagnes. For the cognac, production is handled by the Louis Charlin House, located in Grande Champagne, the elite terroir of the region.
Branson’s cuvées – Phantom (VS), VSOP Royal, XO Grand Champagne, and Edition 505 x Lalique – are distinguished by their elegance, aromatic intensity, and contemporary design, targeting an international clientele, particularly in the United States. On the champagne side, Curtis “50 Cent” Jackson launched a collaboration with a confidential Champagne house to create exclusive cuvées such as Le Chemin du Roi Brut, a vintage champagne made according to the standards of Champagne tradition.
It is marketed in iconic bottles, sometimes adorned with a golden chess piece, symbolizing victory and power. Branson clearly positions itself in the world of modern luxury, combining the authenticity of French terroirs with the power of cultural and media marketing. Distributed primarily in the United States and in some premium international markets, Branson cogn acs and champagnes embody an audacious, exclusive, and global vision of French luxury, reinterpreted by a global icon of urban culture.
About Lalique
Founded in 1888 by visionary artist René Lalique, Lalique is a symbol of audacity, elegance, and artistic excellence. As one of the most prestigious French crystal glass houses, Lalique is synonymous with masterful craftsmanship, timeless design, and unparalleled savoir-faire. With an instantly recognizable aesthetic, Lalique transforms everyday moments into extraordinary experiences. From decorative objects to interior design, jewelry, perfumes, art, and hospitality, every creation embodies a refined lifestyle.
Lalique collaborates with renowned artists and designers, including Zaha Hadid, Damien Hirst, Anish Kapoor, Yves Klein, Arik Levy, Terry Rodgers, and James Turrell, to craft extraordinary pieces that unite innovation and tradition. These exclusive partners hips bring bold artistic visions to life through Lalique’s exceptional craftsmanship. Since 1922, each work of art is handcrafted in Lalique’s historic Alsace manufacture, ensuring a legacy of excellence.
The post Curtis “50 Cent” Jackson and Lalique Redefine Luxury with the Branson Cognac 505 Edition appeared first on Chilled Magazine.
Source: Mixology News
