Spirits innovator and Grammy award-winning musician Sammy Hagar and iconic chef and Emmy award-winning television personality Guy Fieri announced the appointment of Dan Butkus as the new president and CEO of the duo’s Santo Spirits.
Formerly the Vice President National Sales Manager of Campari America, the U.S. subsidiary of Campari Group, the world’s sixth-largest premium spirits company for 14 years, Butkus will oversee the global portfolio, which includes a Blanco Tequila, Reposado Tequila and innovative Mezquila.
“It’s not often you find a brand like Santo Spirits that is backed by two founders of Sammy and Guy’s influence, who are so passionate about creating an exceptionally premium product, right down to the smallest detail,” says Butkus. “It is their hands-on approach that assured me all the ingredients were in place to make Santo a major player in the global tequila market.”
“Having worked with Dan on Cabo Wabo Tequila, I am confident he has the right qualifications to lead Santo Spirits, with a ‘get it done but have fun’ attitude that Guy and I embrace in business,” shares Hagar, a 30-year-veteran of the tequila business. “Guy and I created an agave portfolio built on authenticity, using time-honored craftsmanship and the highest-quality ingredients, with a very clear brand identity. Knowing Dan has the chops, the connections, and a clear path to success, we have everything we need to truly rock.”
“The Santo brand is the real deal and with his strong credentials and executive experience, so is Dan Butkus,” says Fieri. “Dan’s leadership and deep relationships with distributors and retailers alike will allow us to capitalize on our current success and fuel exponential growth for our entire portfolio of tequilas and Mezquila.”
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Source: Mixology News
