Make it Rontastic, Botran Rum Returns!

By August 10, 2022Mixology News

Top selling aged rum in Guatemala, Botran Rum has re-entered the United States market.

Botran Rum

After a three-year hiatus, Botran Rum reveals a fresh look including new certification stamps. The striking new packaging with iconography was inspired by Guatemala’s many natural resources.

“The brand refresh is meant to invite consumers to experience the colorful, joyful and vibrant side of Guatemala while better communicating Botran’s position as one of the top premium rums across the world” explains Ivan Valdez, Senior Global Brand Manager for Licores de Guatemala, the parent company of Botran Rum. “Our new vision is to fill every glass with the bright and vibrant spirit of Guatemalan rum.”

Botran’s revamped look is a complete departure from the brand’s earlier, more traditional appearance. The new packaging features certification stamps that highlight two of Botran’s distinctive qualities: “Ron de Guatemala” Protected Designation of Origin (PDO) and the brand’s ISCC Plus (International Sustainability & Carbon Certification) accreditation certifying Botran as the world’s first sustainable rum across all parts of the rum journey including plantations, mill, distillery, aging facilities, and bottling, or as Botran likes to say, “from crop to drop.”

In addition to the new seals on the bottle, Botran recently earned Carbon Neutral Certification from SGS in recognition of the brand’s commitment to our planet, since 1977 Botran has planted and grown more than 1.8 million trees in Guatemala. Consequently, Botran self-mitigates its carbon footprint without the need to purchase carbon credits.

With the new packaging comes a new outlook. Alexandra Alfaro, Corporate Marketing Director for Licores de Guatemala says, “Botran’s essence is captured in our statement ‘MAKE IT RONTASTIC’. Sustainable, fresh, Guatemalan, rum-loving, eye-smiling, friendship-starting with unfiltered openness. We invite consumers to experience our vibrancy which is more than rum and more than fantastic.” The new attitude runs through all aspects of the brand including all marketing communications, social media, POS materials, etc.

The post Make it Rontastic, Botran Rum Returns! appeared first on Chilled Magazine.

Source: Mixology News

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