Award-winning and first-ever homegrown from India, luxury vodka, Smoke Lab is now available in New York, New Jersey, Connecticut, Rhode Island, California, Florida, Georgia, Illinois, Tennessee, Maryland, and Washington DC.
“I feel exceptionally privileged to be working with the amazing teams at both NV Group India and NV Group USA to help guide the expansion of the NV portfolio in the United States,” says NV Group USA President, Mike Ginley “The launch of Smoke Lab Vodka—Classic and Aniseed Flavored—in the U.S. in 2020 has exceeded all expectations. The initial trade and consumer response has given us tremendous confidence that we will continue to successfully build our distributor and sales network, starting with the following partnerships:”
India’s NV Group’s vision is to become the world’s first global premium spirits company from India and lead the way in showcasing India’s finest quality ingredients, flavors, and skilled craftsmanship on the world stage.
The establishment of NV Group USA and the expansion of Smoke Lab Vodka marks an exciting evolution in NV Group’s global spirits mission that will set the stage for the roll out of a full portfolio of premium spirits brands produced in India at the companies 10 distilleries and breweries. Company CEO Varun Jain comments, “We now have an experienced and motivated team in place in the U.S. who are helping craft and achieve our U.S. expansion mission. We are excited to realize our aggressive plan and establish our brands as leaders in the U.S.”
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Source: Mixology News
