Continuing its 40+ years of support for the LGBTQ community, Absolut unveils ‘Out & Open‘
Paying homage to LGBTQ bars and restaurants and the many ways these spaces serve the community.
Tapping into influential voices such as actor and comedian Bowen Yang to highlight and bring awareness to LGBTQ owned businesses.
“Absolut is a brand born to mix and that extends to our ethos of being open to all genders, sexual orientations, ethnicities, backgrounds and more. The Absolut Out & Open platform conveys our more than forty years of allyship and ongoing support of LGBTQ bars and restaurants, as we understand the poignant role these spaces play within the community,” says Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard North America. “Our goal with Out & Open is to bring attention to these critical LGBTQ spaces, leveraging powerful voices within the community like Bowen Yang to illustrate how important it is that they remain open for the future generation to safely gather and celebrate.”
To highlight the importance of protecting the future of LGBTQ bars and restaurants, Absolut is partnering with the National LGBT Chamber of Commerce (NGLCC) to make the organization’s training programs around succession planning more accessible to LGBTQ business owners.
LGBTQ business owners can register on the NGLCC website on a first-come-first-serve basis (Out & Open Succession Planning Registration Form – Formstack) to learn how they can protect the future of their business so they can continue to provide a safe, joyful space to their communities.
“Absolut has been a trailblazer for inclusion and representation in advertising and in the hospitality industry for decades,” says Justin Nelson, Co-Founder and President, National LGBT Chamber of Commerce. “Now, by partnering with the National LGBT Chamber of Commerce on the Out & Open campaign, together we will make sure LGBTQ bars and restaurants have unprecedented access to educational resources to keep creating jobs and to keep their doors open to welcome LGBTQ customers and allies for years to come. We look forward to partnering to ensure the success of America’s LGBTQ business owners with our friends at Absolut.”
The post Out & Open with Pride, Absolut Vodka Supports LGBTQ-Owned Bars and Restaurants appeared first on Chilled Magazine.
Source: Mixology News
