Spirit of Gallo’s Fan-Favorite Cream Liqueuri Offers Consumers a Delicious Twist to ‘Pumpkin-Up Your Cup’ This Fall
Spirit of Gallo’s fan-favorite cream liqueur, RumChata, continues to expand its audience and usage occasions with the launch of its newest flavor, Pumpkin Spice, a limited edition offering for Fall 2023.
“We are thrilled to introduce RumChata Pumpkin Spice, the perfect addition to any Fall celebration,” says Brandon Lieb, VP, Spirit of Gallo. “Consumers continue to respond to our focus on distinct, culturally relevant flavors, and Pumpkin Spice certainly hits those marks. As the temperatures cool down and we welcome Fall, this distinctive flavor profile is perfectly suited for consumption either on the rocks or mixed with coffee”
Since its introduction in 2009, RumChata has steadily grown within the cream liqueur category in both retail and on-premise. Known for its great taste and iconic packaging, RumChata has continuously focused on innovation to adapt to changing consumer trends. Pumpkin Spice is the latest in a line of innovative new flavors, following the successful launches of Limón, Peppermint Bark, and Coconut Cream. The unique combination of Caribbean rum, real dairy cream sourced from Wisconsin, and Mexican spice has made RumChata a favorite among enthusiasts.
With nearly 50% of consumers noting that pumpkin spice is their favorite fall flavorii, RumChata Pumpkin Spice is poised to become the go-to drink of Fall. RumChata Pumpkin Spice is available nationally now for SRP $24.99. For more information, visit www.RumChata.com.
The post RumChata Launches New Pumpkin Spice Limited Time Offering appeared first on Chilled Magazine.
Source: Mixology News
