Sustainable spirits aren’t just about the sourcing of ingredients. It’s about the community that supports them. The Community Spirit Vodka is an exceptional example of that, so much so that it recently achieved its B Corp certification from B Lab, an established nonprofit network.
‘People Over Everything’ is the mindset behind this incredible new-age vodka’s success. For The Community Spirit Vodka, each bottle is an opportunity to empower the voices of those they work with, and beyond. “Through our brand, we are seeking to challenge the status quo by using our time, tools, and talent to elevate and amplify marginalized voices and communities,” says Camille Austen, Senior Director of Advocacy for Casa Lumbre Spirits. “Every case, bottle, and cocktail sold supports the efforts of unsung individuals and organizations giving back to their local communities.”
Casa Lumbre is a well-regarded global spirits company born and bred in Mexico. It focuses on farm-to-bottle products in Mexico and beyond.
The Community Spirit Vodka’s approach was a natural fit for B Corp Status, so much so it surpassed B Lab’s “Designed to Give” requirements—one of B Corp’s Impact Business Models that highlights companies dedicated to making significant charitable contributions. In 2022, Community Spirit Vodka donated 24% of its revenue to its partners. The brand was founded just a year before (in 2021.) Now, that’s dedication.
This level of dedication spans into The Community Spirit’s quality as well. It’s a top-shelf vodka, with a sexy label and an even sexier production process. This 100 percent American corn vodka is distilled five times with a special material—activated coconut carbon. This is a unique renewable resource that’s very Mother Earth-friendly. The vodka is also gluten-free and kosher.
A refreshing combination of quality and care, The Community Spirit Vodka calls for the spirit world to maintain an important standard. That also includes the social media world. “Every branded campaign, social post, or event is created with the specific intent to promote a community message or changemaker voice working to build a better tomorrow,” adds Austen.
As they say, “show, don’t tell.” The intent of The Community Spirit Vodka’s marketing is right there on its Instagram. Theo reels feed is full of videos featuring brilliant changemakers in the spirits industry. Of course, we do understand if you get distracted by their cocktail photos—this vodka can help make some fabulous drinks.
It’s clear that The Community Vodka was born future-forward. The company and its B Corp status achievement are reminders of the positive and powerful direction our beloved spirit industry can go. As Austen says, “Companies should prioritize people over everything in their business model, and as time goes on, we hope that more and more companies will use this same business model to succeed and thrive.”
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Source: Mixology News
