Cosmos and Kisses
We explore The Registry for Me program created by Absolut Vodka in collaboration with Elfster to celebrate singles everywhere! We spoke with Lara O’Brien, Senior Brand Director, Absolut, to find out more.
What inspired the “The Registry for Me” Program?
Absolut, in collaboration with Elfster, created “The Registry for Me” to celebrate single people everywhere. Absolut’s The Registry for Me acts as a traditional registry website where users can curate their wish lists with any items of their choosing from yoga pants and cosmetics to the Absolut Cosmopolitan cocktail kit available from Cocktail Courier.
As a brand known for mixing—cocktails and also with each other—we love that The Registry for Me brings friends together like never before regardless of lifestyle and creates this beautiful registry inclusivity. The Registry for Me, which launched in January through Galentine’s Day, is our love letter to singles everywhere that encourages everyone to register for the gifts they deserve. Absolut’s The Registry for Me is available here.
Tell us what bartenders might find interesting about Registry for Me.
Absolut’s The Registry for Me is perfect for bartenders, and consumers at home getting creative with their cocktail mixing, to create their own registry and focus on bar essentials to make, or re-make with a twist, the Absolut Cosmo. According to our partner Elfster, the “Top Wished Gifts” the first week the registry launched was our very own Absolut Cosmo Cocktail Kit, as well as a Mixology Bartender Kit.
Talk to us about The Cosmo. Why does this drink remain popular?
Pink, cloudy, dry, and strong—the Absolut Cosmo made with Citron is the iconic classic at the center of our most exciting moments of conviviality. What I love most about our Absolut Cosmos though is that there’s so many ways to mix them up! Whether sipping the Absolut Cosmo with Citron or the Absolut Watermelon Cosmo created with our original Absolut Vodka, the Cosmo is light and refreshing making it perfect to be enjoyed for all occasions yet sophisticated enough to be the centerpiece of a party.
Tell us about experiencing the Cosmo throughout the years—how is this cocktail culturally significant?
The Absolut Cosmo is timeless, yet innovative medley of fresh ripe citrus. We, of course, love the original Absolut Cosmo made with Citron, but we also have so many new versions of the Cosmo grounded in our Absolut Vodka that maintains the drinks allure with special twists like the Absolut Long Cosmo, which infuses mint topped with lots of ice, the Absolut Hawaiian Cosmo introducing pineapple juice to the drink or the Absolut Watermelon Cosmo, which is super fresh with garnished with a watermelon wedge.
Absolut Citron and the Cosmo became popular simultaneously. What does Citron bring to this cocktail?
When the creator of the Cosmopolitan Toby Cecchini set out to create a new crowd-pleasing cocktail for his swanky clientele at The Odeon in NYC back in 1988, he reached for the newly launched Absolut Citron at the time, a trusted and beloved vodka jam packed with natural lemon flavor and the rest is history as we continue to enjoy Cosmos with Absolut Citron today.
Talk to us about Absolut Vodka’s new packaging.
We recently announced our new look and feel for Absolut, which is a tribute to the brand’s provenance, heritage and authenticity that aims to harmonize and upgrade the design of the iconic clear glass packaging. The new bottle design marks the biggest refresh for the brand since its launch in the USA in 1979! Our Absolut Vodka original is the perfect base for so many different and delicious Cosmo variations that encourages bartenders and consumers to creatively explore the way they mix.
Tell us about Absolut’s other popular citrus flavors. Why do they stand the test of time?
As a leader in the industry, Absolut is continuously innovating and evolving our portfolio to meet the demand for premium cocktails without any of the fuss. Our Absolut citrus flavors represent almost a quarter of the flavored vodka category sales with Absolut Lime and Absolut Mandrin #1*, as well as Absolut Citron and Grapefruit among the top Flavored Vodkas in the U.S. in their respective flavor categories.
*Source: Total US AOCx + Liquor Plus within Nielsen over the L52 weeks W/E 1/1/22
Absolut Long Cosmo
Ingredients:
- 1 1/2 parts Absolut Vodka
- 3/4 parts Orange liqueur
- 3/4 parts lime juice
- 2 1/2 parts cranberry juice
- 3 orange half wheels
- 6 mint leaves
Preparation: Build in tin. Dry shake. Press oranges lightly in glass. Add cracked ice. Top with cocktail. Garnish with mint.
Tips:
- Make sure orange wedges are facing outwards + fresh mint bouquet
- Make sure the ice is crushed + small pieces
- Make sure the glass is topped with lots of ice
Absolut Hawaiian Cosmo
Ingredients:
- 1 1/2 parts Absolut Vodka (Original)
- .66 parts Apple Juice
- .33 parts Lime Juice
- .66 parts Pineapple juice
Preparation: Fill a shaker with ice cubes. Add all ingredients. Shake and strain into a cocktail glass. Garnish with blueberry and mint.
The post The Registry for Me for Galentine’s Day appeared first on Chilled Magazine.
Source: Mixology News
