Incorporating several nautical elements, Leyda has also revised the name of its Single Vineyards line to Coastal Vineyards.
Chile’s most acclaimed coastal winery highlights the key characteristics that set the brand apart with a fresh new look for its portfolio that reflects the Pacific Ocean’s profound influence Leyda’s four ranges now include the following lines: Reserva, Coastal Vineyards, LOT, and Specialty.
“We have thoughtfully refreshed our branding by incorporating several nautical elements that help convey the coastal impact on the personality of our wines. Elements such as illustrations of the vineyards by the sea, the use of blue maritime tones, and the labels’ wavy bottom diecut all help convey the brand’s key cool coastal attributes—purity, freshness, and elegance,” explains Rodrigo Romero, Chief Marketing Officer for the VSPT Wine Group, Viña Leyda’s brand owner. “Further, all the bottles in the portfolio have updated typography to present a more contemporary aesthetic along with a QR code on the back label sharing information on how to make the most of Viña Leyda’s eco-packaging.”
In addition to updated packaging, Leyda has revised the name of their Single Vineyards line to Coastal Vineyards, which better reflects the characteristics that set the brand apart. With this update, Leyda’s four ranges include the following lines: Reserva, Coastal Vineyards, LOT, and Specialty.
- LOT: Lot-born single varietal wines, each revealing a characteristic of Leyda’s home. Created from individually identified polygons (small sub-divisions within a plot), LOT is an intimate encounter with the Leyda Valley and includes Sauvignon Blanc, Chardonnay, and Pinot Noir.
- Coastal Vineyards: The result of the careful pairing of individual blocks and varietals. These wines are crafted from the finest Leyda plots for each variety, resulting in elegant and complex wines. The Coastal Vineyards line includes Sauvignon Blanc, Sauvignon Gris, Chardonnay, Riesling, Pinot Noir, and Syrah.
- Reserva: This range strives to highlight the identity of each grape, resulting in expressive, direct, fresh, and juicy wines. The line includes Sauvignon Blanc, Chardonnay, Pinot Noir, and Syrah.
- Specialty: Created to showcase the latest innovations, the Specialty range reflects Leyda’s passion to continue exploring. Currently this line includes a Rosé Pinot Noir.
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Source: Mixology News