Natasha Bahrami is known as the Gin Girl (@thegingirl).

 

 

She is proprietor of The Gin room in St. Louis, MO, a gin bar boasting hundreds of fine gins. Unsurprisingly she’s known for her extensive knowledge in all things gin and for the past few years has been spreading her love of gin nationally by hosting a robust education platform called Ginworld. We asked Natasha about her love of gin and how she plans to elevate the category one Martini at a time.

 

What is Ginworld? 

Ginworld is a platform created to elevate the category of gin through education, engagement and bringing together makers, consumers, and industry from around the world and around the nation to come together to celebrate the spirit of gin. Ginworld Gin Week consists of blind tastings, meet the makers events, collaborative dinners and all culminates in a Gin Festival where you can meet the makers, distillers, and brand representatives in person, and learn the inspiration for their spirits as you taste through hundreds of gins.

 

What can brands expect when they become a part of Ginworld? 

There is something very special about Ginworld Gin Week. Ginworld creates a vortex that attracts guests that have both curiosity and enthusiasm for the spirit, at all levels of knowledge. Makers and brands come to expect events that engage, educate, and embrace their individuality while finding ways to uplift the category of gin as a whole. Brands work together more often than apart, gaining momentum as guests dive deeper to learn the nuances in each gin, inevitably building more avid enthusiasts.  Makers, Distillers and Brands experience a community, a community that comes together to celebrate gin.

 

Which current trends in the world of gin stand out to you? 

Many exciting trends are exploding globally including the movement away from using botanicals from around and instead using indigenous, country specific and even foraged botanicals to express terroir and attributes of their country of origin. Using botanicals from a region helps create a sense of expression with so much personality that it almost transports you.

 

 

What are some common misconceptions about gin? 

There are some common misperceptions, but we have become more focused on remedying the mistakes and introducing guests to the new world of gin. From London dry to contemporary, the issue is every gin is not for everybody. However, there is a gin for everyone, and we strive to help you find your favorites.

 

What is one thing that you want more people to know about gin? 

The category of gin has one of the vastest ranges of flavors that one can find in any single spirit category. We can find you a gin reminiscent of whiskey, agave, botanicals, and flavors from all over the world from floral to citrus to vegetal or wood rested. There is a gin for anyone.

 

What’s next for Ginworld? 

The explosion of gin in the United States. Ginworld desires to work with the category of gin on a more national level. We see the category growing little by little and we want to focus our efforts on regions that aren’t typically spotlighted. There are so many incredible cocktail and bar scenes in smaller markets that we would love to be a part of. We will be dedicated to the growth of gin in the United States.

 

The post We Ask Gin Hall of Famer, Natasha Bahrami, What’s Ginworld? appeared first on Chilled Magazine.

Source: Mixology News