Hong Kong–born, London-based fashion designer Robert Wun, known for his surreal and avant-garde couture, has partnered with Johnnie Walker Blue Label to celebrate the Year of the Horse.
Johnnie Walker, the world’s number one Scotch whisky brand, has unveiled a new Johnnie Walker Blue Label Lunar New Year Limited Edition designed by Robert Wun for the Year of the Horse.
The collaboration brings together two forms of craftsmanship — couture and whisky — and reflects Johnnie Walker’s ongoing commitment to working with visionary cultural creators who push boundaries and redefine modern luxury.
“I think there’s beauty in everything, if you put your heart, your soul and your craftsmanship and commitment into it,” says Robert Wun. “Being able to work with Johnnie Walker – a brand with such legacy and a strong identity – has been incredibly rewarding. Pushing boundaries is integral to storytelling, and that’s how I approach my work: How can I go further? How can I bring magic to the collaboration? Where will the chemistry take us? For the Year of the Horse, this connection felt especially meaningful – the horse charges forward, symbolizing optimism and a relentless drive to push boundaries.”
Recognized by Vogue Business 100, Business of Fashion 500, and Tatler Asia as one of fashion’s most influential voices, Wun made history as the first Hong Kong–born designer to join the prestigious Haute Couture Calendar in Paris. Known for bold silhouettes, sculptural forms, and a fearless avant-garde approach, he channels the Horse’s spirit of strength, freedom, and optimism — a celebration of movement, resilience, and forward momentum.
Building on that inspiration, Wun reimagines Lunar New Year through a modern, artistic lens. His limited-edition design honors craftsmanship and rare whisky making, appealing to longtime Blue Label collectors as well as a new generation of luxury consumers drawn to contemporary cultural expression.
“Robert Wun is a true pioneer – an artist whose craftsmanship, imagination, and cultural influence mirror the values at the heart of Johnnie Walker,” says Mariana Assis, Global Head of Johnnie Walker Luxury Innovation.
“We are always seeking collaborators who, like us, honor tradition while boldly reimagining it for a new era. Robert’s vision for the Year of the Horse defines both this Lunar New Year and our own more than 200-year journey. Together, we’ve created something that celebrates heritage while inspiring new possibilities.”

To celebrate the partnership, Johnnie Walker will also unveil exclusive content offering an intimate look into Wun’s creative process and his imaginative vision for the Year of the Horse.
Released just ahead of Lunar New Year, Wun’s limited-edition design will roll out globally across selected markets, including the U.S., Greater China, Southeast Asia, Canada, Australia, Europe, and the U.K.
Inside the bottle is the rare Johnnie Walker Blue Label, crafted from some of the most exceptional whiskies in the brand’s reserves. Only one in 10,000 casks makes the cut. Best enjoyed neat or with a splash of iced water, the whisky reveals layers of rich spice, vanilla, honey, caramel, hazelnut, dark chocolate, and a luxuriously long, smoky finish — a fitting pour for marking renewal and new beginnings.
Wun has also created a striking Year of the Horse limited edition for John Walker & Sons XR 21 Year Old. Crafted from whiskies aged at least 21 years and produced using a rare three-stage process, XR 21 delivers smooth, indulgent layers of honey, spice, tropical fruit, and a warm, lingering finish.
Both the Johnnie Walker Blue Label and John Walker & Sons XR 21 Year Old Lunar New Year Limited Editions will be available in selected global markets beginning October 2025, ahead of Lunar New Year celebrations in February 2026.
1 IWSR 2023
About Johnnie Walker
Johnnie Walker is the world’s number one Scotch Whisky brand* by volume (IWSR 2024), enjoyed by people in over 160 countries. Since the time of its founder, John Walker, those who craft its whiskies have pursued flavor and quality above all else.
Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one bestselling Scotch Whisky (Drinks International, 2025).
*According to IWSR Global Database 2025 volume for 2024
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan’s whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
About Robert Wun
Born in Hong Kong, Robert was discovered by Joyce Boutique for his graduate collection at London College of Fashion in 2012. After working 2 years as a freelancer in the industry, Robert then launched his label in 2014, focused on custom order only collections, also with a fresh take on shoes and accessories, alongside his unique tailoring and inspirations drawn from movies and the world of nature.
The brand debuted their first runway show in Paris, January 2023, with the support of Bruno Pavlovsky at CHANEL. Robert became the first designer from Hong Kong to join the Haute Couture Calendar in its history, as a guest member of The Fédération de la Haute Couture et de la Mode. It was also the closing show of the official Haute Couture Week with their Spring Summer 2023 Couture collection.
Robert was the Special Prix Winner of the ANDAM Fashion Awards 2022. He was also named one of the most influential individual in the fashion industry by Vogue Business 100 and Tatler Asia in 2023. Having dressed artists like Beyoncé, Celine Dion, Lady Gaga, Adele, Cardi B, Florence Pugh and Billy Porter. The designer was also commissioned and have worked with The Royal Ballet, Hunger Games Movie Series and Director Wong Kar Wai.
The post Johnnie Walker and Robert Won Collaborate on Limited Edition Design for The Year of the Horse appeared first on Chilled Magazine.
Source: Mixology News
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