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Secrets of LA’s Exclusive Soho Warehouse

By | Mixology News

Hidden away in a nondescript part of starry Los Angeles lies one of the city’s buzziest hideaways.

The Soho Warehouse, the hotel offshoot of the ultra-exclusive membership-only Soho House, opened in 2019 and is building a reputation based on the brand’s penchant for high-end, all-inclusive hospitality from an exciting F&B program to its eye-popping member spaces and a souped-up minibar. Here’s what it’s like inside the trendy space.

A hotel anyone can book: Typically, the Soho House is strictly members only— but, this location serves as a hotel where anybody can reserve a room. As a result, you’re given access to the property’s range of spaces, including a picture-perfect rooftop bar and pool.

Sophisticated cocktails: As you’re gazing out onto the city skyline, order up one of the property’s inspired cocktails. One highlight is the adventurously-named mezcal-tequila concoction Junglebird Revisited. Made with Rosaluna Mezcal and Cazadores Reposado, the drink also includes Martini bitters, pineapple and lime juice, as well as a coconut wash. If you’re feeling a different kind of punch, ask for a Purple Monkey, which consists of Monkey 47 gin, along with Creme de Violette, lime and mint.

Non-alcoholic choices aplenty: Proving that their spirit-less concoctions are just as inspired as the strong stuff, the Warehouse partnered with non-alcoholic spirit brand Pentire for a range of drinks. That includes the Seward, served with either tonic or soda and made with sea rosemary, woodruff, pink grapefruit and wild seaweed.

A minibar worth staying in for: Underneath their unique wicker chandeliers, the 48 guestrooms here offer luxurious amenities, the highlight of which a souped-up mini-bar, which is anything but mini. Boasting bottles of everything from Johnnie Walker to AMASS gin and vodka, as well as Bacardi, guests can whip up a drink using a full range of cocktail attire at their disposal. That includes pairs of wine, rocks and martini glassware, as well as shot glasses and shakers. In need of an orange, lemon or lime? Yep, you’re given those too, complete with knives and a cutting board.

A focus on local brews: Aside from Peroni, the beers that flow here are local. That includes a wheat brew courtesy Eagle Rock Brewery (named after the city’s eponymous community) and an IPA courtesy Crown and Hopps (hailing from nearby Inglewood).

Party the night away: Soho Warehouse has a revolving calendar of parties and events, with a regular line out the door to prove it.

A hidden history: The building the Warehouse calls home was built in 1917 and was an industrial warehouse, followed by a recording studio.

Sweat out your cocktails the next day in the sauna: Open to hotel guests, the property’s expansive health club includes a multi-level gym, fountains for both chilled and room temperature water, as well as a steam-room and wood-paneled sauna.

The post Secrets of LA’s Exclusive Soho Warehouse appeared first on Chilled Magazine.

Source: Mixology News

Chilled’s Sustainable Cocktail Challenge Sponsored by Flor de Caña Rum, U.S. Winner Announced!

By | Mixology News

Flor de Caña Rum is proud to announce the United States winner of the Sustainable Cocktail Challenge.

After the Sustainable Cocktail Challenge semifinal round in Miami, Alexis Ortega of Philadelphia, has earned the coveted spot to represent the United States on the global stage. Alexis will travel to Nicaragua to compete in the Global Finals, showcasing not only incredible mixology skills but also a passion for sustainability in bartending. Ortega is invited to compete in Flor de Cana Sustainable Cocktail Challenge—Road to las Isletas Global Final in Nicaragua, February 2026—for a chance to win $10,000!

Congratulations to all the semi-finalist bartenders and to Alexis Ortega!

Stay tuned as Alexis brings creativity, craftsmanship, and a commitment to eco-conscious cocktails to the world’s top stage.

Visit the Sustainable Cocktail Challenge website at www.flordecanachallenge.com

#FlorDeCana #SustainableCocktailChallenge #BartendersForChange

The post Chilled’s Sustainable Cocktail Challenge Sponsored by Flor de Caña Rum, U.S. Winner Announced! appeared first on Chilled Magazine.

Source: Mixology News

Good Times: Breckenridge Distillery introduces Mountain Shot Whiskey

By | Mixology News

Surrounded by the glistening snow-capped peaks of Colorado’s Rocky Mountains, Breckenridge Distillery is the highest distillery in the world.

This year, its award-winning family of whiskey, gin and vodka has gained a new member with the launch of the mushroom-infused Mountain Shot, which hearkens to the lore of the region’s lush forests and ski culture.

Though known for its high-rye mash American-style whiskey blends and as a ten times “Best American Blended” winner at the World Whiskies Awards, Breckenridge fashions itself as an industry disruptor that doesn’t shy away from letting its hair down.

“We are not a shot company, we are high end, and we produce products with elegant flavors,” says Bryan Nolt, Breckenridge Distillery Founder.

“So why not be disruptive?” Enter Mountain Shot, infused with maitake mushrooms (commonly referred to as Hen of the Woods), channeling nature and good times.

The backstory marries Breckenridge’s cheeky humor with the sense of mountain hospitality. As legend has it, a mountain gnome acting as the guardian of the forest welcomed a group of weary travelers into his home and served them an enchanted elixir. The room transformed in the spirit of celebration and the visitors came to realize the value of the connections they made on their journey. They departed transformed by the gnome’s generous welcome.

The spirit of celebration felt by the travelers has long been associated with maitake mushrooms, which in Japan are known as the “dancing mushroom,” since people would dance with joy upon finding them. In addition to bringing joy, maitake mushrooms are rich in minerals and antioxidants and purported to possess a wide range of health benefits.

“The maitake mushroom flavor is extracted from mushrooms soaked in the spirit prior to blending and carefully added for a pleasant earthiness that completes the transition from chocolate to mint in the flavor and enhances the finish,” says Breckenridge Distillery Master Distiller Hans Stafsholt.

Additions of all-natural mint and milk chocolate flavors balance the palate in the final product, bringing a satisfyingly distinctive mouthfeel.

Mountain Shot is available with either a whiskey base at 34.5% ABV or a malt base at 15% ABV in a convenient 100 milliliter pouch. Shoppers can also find the whiskey-based Mountain Shot in a 750ml bottle at liquor stores for purchase. The malt base allows for a much wider distribution including in convenience stores and the pouch gives customers a unique experience. “Think applesauce pouch but for 21+,” says Jessie Unruh, Director of Marketing for Breckenridge Distillery.

“They are meant to be a grab and go beverage, and that is exactly what we are giving the customer. A fun way to consume and more places to find it.”

Guests can enjoy Mountain Shot either in a traditional Glencairn style glass for sipping or simply as a delicious shot. As a shot, the chocolate and mint shine through with undertones of mushroom, while savoring in a Glencairn lets the maitake shine through on the nose and palate.

Born of mountain lore and the spirit of apres-ski culture, Mountain Shot offers a warming new option whether you’re hitting the slopes or sharing good times with close friends and family.

The post Good Times: Breckenridge Distillery introduces Mountain Shot Whiskey appeared first on Chilled Magazine.

Source: Mixology News

The 10 Best Dark Rums Under $100 According to Bartenders

By | Mixology News

When it comes to versatile spirits, it’s difficult to beat the appeal of a well-made rum.

Whether it’s white rum, gold rum, dark rum, spiced rum, or even Agricole rhum, there are many uses for rum. You can drink it neat, on the rocks, or mixed into your favorite cocktail. This includes iconic classic cocktails like the Mojito, Daiquiri, Cuba libre, and the Dark ‘N’ Stormy. And while we could spend all day writing about the various rum varieties and their uses, today it’s dark rum’s turn.

Instead of being proofed and added right to the bottle (or gently aged), dark rum is matured in charred oak barrels for months and even years. The result is an amber to caramel-hued spirit with aromas and flavors of molasses, toffee, brown sugar, charred wood, vanilla, and gentle spices. Great for mixing and sipping neat or on the rocks, everyone should have a few bottles of dark rum on their home cart.

Fear not, we won’t make you find these aged gems yourself. We did the work for you. The best part? There are countless noteworthy dark rums available for less than $100. Keep scrolling to see some of our bartenders favorites.

Appleton Estate 8 Year

A Jamaican workhorse praised by bartenders for its versatility. It delivers honey, vanilla, oaky wood, island spices, and candied orange peel—great for sipping or mixing.


Flor de Caña 18 Year Centenario

A bartender’s favorite for its whiskey-like body without the burn. Expect candied nuts, vanilla, oak, toffee, and subtle spice—a luxurious pour under $70.


Rhum Barbancourt 5-Star

Made from sugarcane juice, this Haitian agricole rum offers crisp, grassy, tart, and vanilla-rich flavors. A go-to recommendation for its balance and mixability.


Santa Teresa 1796

This Venezuelan solera-aged rum brings complexity to cocktails—vanilla, caramel, dried fruits, toffee, and light spice make it a rich, smooth standout.


Diplomático Reserva

Balanced, smooth, and complex. Bartenders love its baked banana-forward palate, rich layering, and cocktail adaptability.


The Real McCoy 12 Year

This award-winning blended rum, named for famous Prohibition-era rum runner Bill McCoy, was matured for twelve full years. The result is a complex, bargain-priced rum with notes of candied orange peels, pipe tobacco, caramel, chocolate, and gentle spices. It finishes with a mix of butterscotch and wintry spices.


Ron Zacapa No. 23 Centenario

This iconic rum got its name because it’s a mix of rums matured between 6 and 23 years using the solera aging process. The barrels it spends time in are American whiskey, sherry, and Pedro Ximénez casks. This creates a complex, memorable sipping rum with notes of dried fruits, vanilla beans, toffee, cinnamon candy, pipe tobacco, and oaky wood.


Rhum Clement XO

Made traditionally with a base of sugarcane juice instead of molasses, it was matured for a minimum of six years in ex-bourbon barrels. The result is a rich, sippable, mixable rum with notes of dried fruits, brown sugar, vanilla beans, oak, ginger, chocolate, and island spices. It’s a notable bottle that deserves a permanent spot on your home bar or bar cart.


Brugal 1888

When it comes to bargain-priced dark rums, it’s hard to beat the appeal of Brugal 1888. Also known as Brugal 1888 Doblemente Añejado, it was double-matured in a combination of ex-bourbon and sherry casks. This creates an iconic, flavorful rum with hints of sticky toffee pudding, vanilla beans, chocolate, charred oak, and gentle spices.


Mount Gay Black Barrel

A Barbados beauty finished in heavily charred ex-bourbon barrels. Look for toffee, dried fruits, ginger candy, and spice—a textured, complex pour.


Bonus Pick: El Dorado 12 Year

If you’ve never had any expressions from El Dorado, you’re missing out. A good start is its 12-year-old expression. Matured for 12 years in charred oak barrels, it’s known for its aromas and flavors of brown sugar, vanilla beans, island spices, charred wood, and honey.

The post The 10 Best Dark Rums Under $100 According to Bartenders appeared first on Chilled Magazine.

Source: Mixology News

Bartender Leonard Brown on Elevating Cocktails with Ice at Brass Tack

By | Mixology News

Have you ever considered how ice may impact a cocktail? You may be thinking, “It’s just ice,” but Leonard Brown, Cocktail Mixologist & Bartender at Brass Tack, will tell you otherwise.

With years of experience in the art of mixology, Leonard understands the crucial role that ice selection plays in crafting the perfect cocktail experience. He explains that high-quality, professionally made ice enhances both flavor and presentation, much like using premium ingredients. “’Local ice’ versus ‘ice professionally done’ is like the difference between a high-quality gin and tonic featuring tonic from a gun, versus one of Fever Tree’s delicious tonics (spoken from personal experience).

The difference is NOT negligible. If you’re a traveler, you know water comes in all shades of “flavor” and quality. In Chicago, although we’re blessed to have a huge water supply literally blocks from where I pour drinks, making ice for handcrafted cocktails from that same water could potentially degrade the cocktails flavor, adding subtle unintended nuance.”

Bartenders should consider certain factors when selecting the shape and size of ice for a specific cocktail, according to Leonard:

“The first thing that comes to mind is whether the cocktail contains flavor enhancers like bitters, i.e., Old-Fashioneds, Manhattans, etc. Those flavor enhancers are delicate and could potentially wilt quickly when using smaller cubes; they melt quicker, diluting the cocktail way too fast. Also, it matters if the cocktail is a high-proof, slow-sipper. High proof cocktails benefit from larger cubes that slow melt, maintaining the integrity of the cocktail from the first to the last sip. For those cocktails, a Quari cube or globe are my go-to!”

Leonard elaborates that because cocktails come in an endless variety of colors and viscosities, enriching agents like fruit purées, egg whites, and colored liquors that have deep hues make large format cubes perfect for presentation.

“A large cube allows those enhancements to shine. Because the cube is completely clear, the color really pops! An added feature for the square cube is when using a professional brand to brand the cube…talk about sexy-ing up a cocktail!”

At the Waldorf Astoria Chicago, where Brass Tack is located, the bar program emphasizes creativity and personalization, offering guests exceptional spirits and unique surprises. “We often get complimented by our guests about our spirits selection. There’s more beauty in that than I could elucidate in a single article, but I will say that it lends itself to nearly limitless creativity. Although we have a well-balanced cocktail menu, each mixologist at Brass Tack and Bernard’s comes equipped with years of cocktailing expertise and their own personal lexicon of cocktail favorites. Just ask!”

Leonard’s favorite cocktails, especially those featuring bourbon or whiskey, benefit significantly from the right ice choice, ensuring the full flavor is enjoyed without excessive dilution. He also highlights innovations like small format cubes and crushed ice machines that enhance the bar’s offerings, making every drink a special experience.

“The Waldorf features a mind-blowing crushed ice machine…that’s right, a machine that produces crushed ice! Before I became part of the team, I had no idea such an animal even existed. It is a total rockstar for mules, spritzes, or other outrageous (super pretty) Collins cocktails. It also came in super handy for last year’s crazy-delicious Christmas cocktails!”

With that, Leonard envisions a future where ice is a central part of the cocktail crafting process, adding to the artistry and enjoyment of mixology. “For boutique cocktail joints where mixologists have time to more patiently craft couture libations, I can envision a creative trend which showcases the whole cocktail process from start to finish.”

In dreams, creativity comes…at least, that’s where my cocktail ideas seem to germinate. So, now that we’ve opened this whole Pandora’s box of ice-versation, who knows what dreams we may see turned into beautifully crafted cocktail reality, where ice isn’t just an afterthought. Add to this, that the summer is upon us? I’m excited too!”

The post Bartender Leonard Brown on Elevating Cocktails with Ice at Brass Tack appeared first on Chilled Magazine.

Source: Mixology News

Watch Ginn Choe Create an Inspired Cocktail with Style using Expertly Crafted Barfly Mixology Gear

By | Mixology News

At Ligaw in New York City, precision meets passion behind the bar—where Barfly Mixology Gear truly shines.

Barfly Mixology Gear by Mercer invites Chilled Ambassadors to create cocktails using its expertly crafted bar tools, designed for both precision and performance. Trusted by professionals nationwide, Barfly’s high-quality tools—from shakers and strainers to jiggers and bar spoons—are designed to keep up with the busiest bars and most selective bartenders. Known for a sleek design and superior craftsmanship, Barfly has earned a loyal following among bartenders who are passionate about their craft.

See Ginn Choe create a one-of-a-kind cocktail using Barfly Mixology Gear behind the stick at Ligaw, a cocktail bar on Ludlow Street in NYC.

The post Watch Ginn Choe Create an Inspired Cocktail with Style using Expertly Crafted Barfly Mixology Gear appeared first on Chilled Magazine.

Source: Mixology News

Get to Know Mission Craft Cocktails—the Ready-To-Drink Cocktail Brand on a Mission to Fight Food Insecurity

By | Mixology News

There’s no question—Ready-to-Drink (RTD) cocktails are all the rage right now.

In fact, the global RTD cocktails market is estimated to reach $3.25 billion in 2025, with a blockbuster 15.6% compound annual growth rate projected through 2032. This week, the CHILLED team sat down with Amit Singh and Marcin Malyszko, the founders of Mission Craft Cocktails, a brand crafting bar-strength classics from locally sourced Southern California ingredients, all while giving back to fight food insecurity.

Living up to its mission to “Pour It Forward,” the brand recently pledged $150,000 to Feeding America®, providing 1.5 million meals through the organization’s nationwide network. The commitment to impact hasn’t gone unnoticed; Singh and Malyszko were recently named finalists for Ernst & Young LLP’s Entrepreneur Of The Year® 2025 Pacific Southwest Region.

Tell us a bit about yourselves and the brand, Mission Craft Cocktails. Were you in other industries prior to becoming beverage industry entrepreneurs?

Amit spent three decades as a toy inventor, while Marcin built his career in early-stage software startups. Together, we’ve brought that creativity and entrepreneurial spirit into the world of craft cocktails. Not coming from the spirits industry has been one of our secrets to success. It’s allowed us to approach both our drinks and our business with a fresh set of eyes.

What inspired you to create Mission Craft Cocktails and how does your “Pour It Forward” mission tie into the brand’s identity?

We first met at a local charity food drive, and that experience shaped our vision from day one. We wanted to build a company that combined our passion for cocktails with a mission to give back. That’s why 5% of all sales goes directly to food banks. Since our 2023 launch, we’ve donated more than $200,000, funding over 600,000 meals.

The Jalapeño Pineapple Margarita was named Wine Enthusiast’s “Drink of the Summer.” What makes this cocktail such a standout?

It’s a vibrant balance of flavors: tequila infused with fresh jalapeño, ripe pineapple, real lime juice, and handmade orange liqueur. It’s bold yet approachable, which is why it resonates with so many people.

How do you ensure that classics like the Old Fashioned, Manhattan, and Espresso Martini taste as balanced and complex as a bartender-made version?

We use the same quality ingredients you’d find at a top cocktail bar: aged bourbon and rye, real Angostura bitters, handmade semi-sweet vermouth, and premium Central American cold brew. Using real ingredients and craftsmanship ensures every pour is cocktail-bar quality.

You use fresh, locally sourced Southern California ingredients. How does that influence the flavor profile and quality of the cocktails?

Being based in Southern California gives us direct access to incredible fresh fruit and ingredients. This local sourcing enhances flavor, creating the kind of freshness and depth people expect from a handcrafted cocktail. It also allows us to support local businesses and keep the lead times from farm to bottle at an absolute minimum.

Which cocktail in your lineup has been the biggest surprise in terms of popularity or customer demand?

Our Mai Tai, actually! Winning Double Gold three years in a row at the San Francisco International Wine & Spirits Competition (2023, 2024, and 2025) has been incredible, but what means even more is hearing Hawaiian natives say it’s one of the best Mai Tais they’ve ever had (even compared to their favorite local spots). That’s been one of our proudest moments.

What’s the best way to enjoy Mission Craft Cocktails at home? Do you recommend serving them straight, over ice, and dressed up with garnishes?

All of our drinks are best enjoyed over ice (shaken with ice in the case of the Espresso Martini), but if you want fancy, you can garnish just like you would get it at your favorite bar. We prefer to keep it simple, since we are all about making complex cocktails convenient!

  • Margarita & Jalapeño Pineapple Margarita: over ice with a thinly sliced Jalapeno ring
  • Mai Tai: over pebble ice with a pineapple wedge
  • Espresso Martini: shaken with ice, for a rich foam crema, with three coffee beans
  • Cosmopolitan: over ice or shaken with a lime twist
  • Old Fashioned: over a large ice cube, twist of orange peel
  • Manhattan: over a large ice cube, Luxardo cherry

We heard you recently collaborated with leading brands like Lamborghini, for example, during Monterey Car Week. How did that partnership come about and why are events like that important for the brand?

We approached Lamborghini with the idea of elevating their guest experience by serving premium cocktails with speed and consistency. We delivered seven handcrafted cocktails for the event. Collaborations, like this one, showcase how Mission Craft Cocktails can bring bar-made taste, consistency and speed to high-profile occasions.

Beyond cocktails, you recently pledged $150,000 to Feeding America! What does this social impact mean to you as entrepreneurs?

Impact is what drives us. We measure success by meals funded and not just revenue. By the end of this year, we’ll have provided over one million meals to those in need. Our hope is to inspire other businesses to make giving back part of their DNA.

Looking ahead, what’s next for Mission Craft Cocktails? Any new flavors or exciting collaborations we should look out for?

We’re set to launch three new cocktails in Q1 2026 and we also have some game-changing announcements coming throughout the year and into 2027! We can’t wait to share them.

The post Get to Know Mission Craft Cocktails—the Ready-To-Drink Cocktail Brand on a Mission to Fight Food Insecurity appeared first on Chilled Magazine.

Source: Mixology News

Gran Coramino’s Golden Hour: The Elevated Spritz for Summer’s Final Sunsets

By | Mixology News

As summer winds down, Gran Coramino is capturing that golden-hour glow in a cocktail that feels as effortless as it is elevated.

The Golden Hour Cocktail stars Gran Coramino Reposado Tequila, Aperitivo, sparkling wine, and a splash of sparkling water—an elevated twist on the classic spritz that’s taking over social media and rooftop bars alike. It’s the perfect toast to your grind, timed for that magical moment between accomplishment and relaxation. And true to the brand’s mantra, “Hard Work Tastes Different,” this vibrant, refreshing sip is made for savoring the season’s final sunsets.

Photo by Michael Arinze

Golden Hour

Ingredients

  • 1 oz. Gran Coramino Reposado Tequila
  • 2 oz. Faccia Bruto Aperitivo
  • 3 oz. Sparkling Wine
  • 1 oz. Sparkling Water
  • Garnish: Orange Peel

Preparation

  1. Fill wine glass with ice.
  2. Add Aperitivo, sparkling wine and sparkling water. Mix gently.
  3. Top with a shot of Gran Coramino Reposado.
  4. Garnish with orange twist.

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The post Gran Coramino’s Golden Hour: The Elevated Spritz for Summer’s Final Sunsets appeared first on Chilled Magazine.

Source: Mixology News

Lipton Hard Iced Tea Wants You to ‘Tailgate Anything’ This Fall

By | Mixology News

Goldfish birthday parties. Backyard weddings. Moving day pizza. Lipton Hard Iced Tea says: If it’s worth texting the group chat about, it’s worth tailgating.

This September, Lipton Hard Iced Tea is celebrating National Tailgate Day (September 6) with the launch of “Tailgate Anything” — a playful campaign spotlighting life’s unexpected, delightfully random moments that deserve an ice-cold Hard Tea and a folding chair.

“We wanted to celebrate the kinds of moments people don’t usually tailgate —but absolutely should,” said Lisa Texido, brand director at Lipton Hard Iced Tea.

“Tailgating is a mindset, and we’re inviting everyone to bring that energy to life’s most ridiculous and relatable events.”

Here’s what to expect

The Tailgate Anything Sweepstakes:

Starting on National Tailgate Day, fans can head to Instagram and comment on Lipton Hard Iced Tea’s post with the moment they think deserves a tailgate — whether it’s your dog’s bark mitzvah or your goldfish’s first birthday. One lucky winner will score a fully decked-out Lipton Hard Iced Tea tailgate, complete with $1,000 cash and exclusive tailgate swag.

Pop-Up Sampling Across the U.S.:

All month long, Lipton Hard Iced Tea will be hitting the road with inflatable tailgate vans, serving up free samples and Instagram-worthy moments at stops nationwide.

The V.I.Pee Experience — Buffalo, NY (September 7):

Located just outside the iconic Buffalo football stadium at one of the top private tailgate lots in the country — Lipton Hard Iced Tea will offer fans exclusive access to the V.I.Pee: a luxury restroom experience for anyone celebrating National Tailgate Weekend at the Buffalo home opener. Bathroom bouncers, stanchions, and hard tea? Say less.

Lipton Hard Iced Tea is available in five refreshing flavors — Lemon, Peach, Strawberry, Half & Half, and Citrus Green Tea — in 12 oz and 24 oz formats.

For more information, visit www.liptonhardtea.com

Stay connected with Lipton Hard Iced Tea on Instagram: @liptonhardtea

 


About Lipton Hard Iced Tea

Lipton Hard Iced Tea is a 5% ABV, non-carbonated alcoholic beverage, made with real Lipton brewed tea, natural flavors and our premium, triple-filtered malt base. Lipton Hard Iced Tea is smooth, refreshing and seriously delicious. Try it in five 5% ABV, just-sweet-enough flavors: Lemon, Peach, Strawberry, Half & Half and Citrus Green Tea.

The post Lipton Hard Iced Tea Wants You to ‘Tailgate Anything’ This Fall appeared first on Chilled Magazine.

Source: Mixology News

Monin Expands E-Commerce in Latin America with Launch of Monin.mx

By | Mixology News

Monin Americas, a global leader in premium flavor solutions, has launched monin.mx, a new direct-to-consumer website serving Mexico—one of the fastest-growing e-commerce markets in the world.

The platform marks Monin’s first dedicated DTC site in Central or South America and builds on the brand’s extensive operator network across Latin America.

Monin previously debuted monin.lat in 2019 as a regional online catalog and informational hub, connecting consumers and operators to local authorized distributors. Since then, consumer demand for a direct-to-consumer option in Latin America has continued to grow.

The launch of Monin.mx is led by Beatriz Varona, a seasoned digital marketer overseeing Monin’s e-commerce expansion throughout Central and South America.

“After years of extensive planning and market analysis, we are elated to finally offer direct access to Monin products for our fans in Mexico,” said Beatriz Varona, E-Commerce Marketing Manager.

“Developing a strong online presence in Latin America over the last 7 years has helped Monin build a community of regional consumers who are invested in our product and seeking out a direct shopping experience. Now, monin.mx offers a platform for those consumers in Mexico to seamlessly browse our product collections and order the flavors they have waited years to try.”

Consumers in Latin America have enjoyed access to Monin flavors for nearly a decade through a structured network of foodservice, coffee, liquor, and bakery distributors. These partnerships have helped the brand meet product demand, expand its reach, and inspire new flavor development. While continuing to prioritize and grow those relationships, Monin is now opening a new channel for consumers in Mexico—a market that leads Latin America in e-commerce growth.

Monin.mx allows the brand to meet rising consumer demand for a direct, localized way to shop Monin flavors online, while developing deeper connections with those consumers through a site fully tailored to their market and culture. Monin.mx will offer a wide selection of premium syrups, sugar-free syrups, gourmet sauces, cocktail mixers, sweeteners, purées, tea concentrates, pumps, and more.

Following the launch, the company will continue to expand its online catalog in Central America by introducing new flavors and products, providing customers with access to a rich, inspiring, and ever-expanding world of taste experiences.

 


About Monin Gourmet Flavorings

Founded in 1912 in Bourges, France, and family-owned and operated for three generations, Monin is the premier provider of flavoring products for creating specialty beverages and elevated culinary solutions. With manufacturing facilities on three continents and product availability in more than 150 countries, Monin is recognized as the leading global flavor solution provider. For more information, visit monin.com.

The post Monin Expands E-Commerce in Latin America with Launch of Monin.mx appeared first on Chilled Magazine.

Source: Mixology News